R12.1 The application of digital tools and methods in a business context.

Presentation tools:

• slide/page presentation software:

o product demo

o sales meetings

o training

o promotion and marketing (for example expos, speaking at events)

Split into small groups (3-4).

Scenario Draw: There four presentation scenarios: product demo, sales meeting, training session, and promotion/marketing. Each group will be assigned one scenario using a random method (drawing chits, spinning a wheel).

Target Audience: Spends 5 minutes brainstorming your target audience for your assigned scenario. You should consider factors like age, technical knowledge, and decision-making power. Each group will share their target audience with the class and get feedback.

Sticky Note Planning: Each group will get a set of sticky notes in different colours. Brainstorm the key points you want to deliver in your presentations. Use different colour notes for different elements like:

         Yellow: Key features and benefits (product demo, promotion)
         Blue: Challenges and solutions (sales meeting, training)
         Green: Steps or instructions (training)
         Pink: Call to action (all scenarios)

Slide Structure: Arrange their sticky notes on a whiteboard or wall to create a basic structure for your presentations. Consider the flow of information and how visuals can enhance your message.

Software Time: You will be given 20 minutes to build your presentations using your chosen software. Remember to incorporate visuals (images, videos, graphs) relevant to your scenario and target audience.

Presentation Smackdown: Groups are to present their tailored presentation for their assigned scenario. Remember to use clear and concise language, strong visuals, and engaging delivery.

Class Critique: After each presentation, those in class are to provide constructive feedback using the following prompts:
                                Did the presentation effectively target the audience?
                                Were the key points clear and engaging?
                                Did the visuals support the message?
                                Was the call to action strong?

• digital infographics:

o posters

o leaflets

• graphs:

o sales trends

o market comparisons

• dashboards:

o display/monitor KPIs

o management information

o business intelligence

Project management methodologies:

• agile - promotes adaptability through different iterations:

o frameworks:

▪ Scrum

▪ Kanban

▪ lean

▪ sprints

• waterfall - definitive stages that follow on from each other

• spiral

• rapid application development (RAD)

Project management tools and their application:

• Gantt charts - used to measure time scales and milestones of a project

• flowcharts - outlines the logical process for workflow

• stakeholder power interest matrix - visual representation to assess stakeholder priority

• budget sheets - organise and document finances over project lifespan (for example forecasting,

expense tracking)

Evaluation tools:

• marketing analytics tools:

o search analytics

o social media analytics

• financial analytics tools

• reporting tools

• data mining

Anonymous Assessment - Learners assess an anonymous piece of work containing deliberate mistakes against given success criteria.

R12.2 The application of collaborative communication tools and technologies in business.

Communication tools and technologies:

• intranet

• shared workspaces:

o online

o on-premises

• shared documents

• discussion threads

• online shared storage

• mark-up:

o track changes

o comments

• video conferencing

This activity is designed to help you understand how businesses leverage collaborative communication tools and technologies to operate effectively. Imagine you and your classmates are a team of young entrepreneurs who have just launched a global business! Here's the challenge:

Your Business: You've developed a revolutionary new app that helps people learn languages through immersive virtual reality experiences.

The Challenge: You need to develop a global marketing campaign to launch your app simultaneously in three different countries: China, France, and Brazil.

The Tools: To achieve this, you'll need to use a variety of collaborative communication tools and technologies just like real businesses do!
Here's how it works:

    1. Form Teams: Split the class into teams of 4-5 students, each representing a regional marketing team (China, France, Brazil).
    2. Shared Workspace: Use an online shared workspace platform like Google Drive, Microsoft Teams, or Trello to create a central hub for your team's communication and project management.
    3. Shared Documents: Create a shared document outlining your marketing strategy for your assigned country. Use features like track changes and comments to collaborate and refine your plan.
    4. Intranet: Simulate an internal company intranet using a class discussion forum or a dedicated chat channel within your chosen platform. Share your progress, ask questions, and brainstorm ideas with other teams representing different regions.
    5. Online Shared Storage: Use online storage to share important resources like market research data, competitor analysis, and creative assets for your marketing campaign.
    6. Video Conferencing: Schedule video conferences with your team members to discuss your plans in detail. You can use platforms like Zoom, Google Meet, or Microsoft Teams.
    7. Discussion Threads: Use discussion threads within your shared workspace or a dedicated forum to have in-depth discussions on specific topics related to your marketing strategy.
    8. Mark Up: Annotate and provide feedback on each other's marketing materials (e.g., posters, social media posts) using track changes and comments functionalities.

Final Presentation: After collaborating for a set time, each team presents their finalized marketing strategy for their assigned country to the class. The presentation should showcase how your team utilized various collaborative communication tools to achieve a cohesive global marketing campaign.

Benefits: This activity allows you to:
 - Gain practical experience using collaborative communication tools.
 - Develop teamwork and communication skills.
 - Understand the importance of planning and coordination within a global business.
 - Learn how technology can bridge geographical gaps and enhance remote collaboration.

Anonymous Assessment - Learners assess an anonymous piece of work containing deliberate mistakes against given success criteria.