A1 Types of global sporting organisations

Definition of an organisation.

Different types of global organisations.

Esports:

o amateur

o semi-professional

o professional.

Organisations: sports participation and esports participation, funding, grass roots development, professional sports/esports performers’ participation.

Structure of sports/esports in the world.

Anonymous Assessment - Learners assess an anonymous piece of work containing deliberate mistakes against given success criteria.

Learning aim A: Investigate a global sporting organisation

A.P1 Explore the features of two different global sporting organisations

A.P2 Explain the features of a successful global sporting organisation

A.M1 Analyse two different global sporting organisations

A.D1 Evaluate the success of one of the global sporting organisations

A2 Features of successful global sporting organisations

Features, e.g.:

o marketing

o events

o social media

o meeting market needs

o meeting needs of the business environment

o increased turnover

o increased brand awareness

o meeting business objectives

o meeting customer needs

o filling a gap in the market

o meeting social aims

o meeting charitable aims.

Anonymous Assessment - Learners assess an anonymous piece of work containing deliberate mistakes against given success criteria.

Learning aim A: Investigate a global sporting organisation

A.P1 Explore the features of two different global sporting organisations

A.P2 Explain the features of a successful global sporting organisation

A.M1 Analyse two different global sporting organisations

A.D1 Evaluate the success of one of the global sporting organisations

B1 Researching a brand

A brand, e.g.: a strategy, perception of a customer, a logo, a legal instrument, a company, a personality, a vision, an identity, an image.

Use of a brand:

o new brands

o brand extensions

o sub brands.

Targeted audiences.

Types of brands.

Brand: a characteristic name, symbol or shape that distinguishes a product or service from that of another esports organisation.

Types of brand:

o esports team name and logo and variants of these for different applications and digital content, e.g. image-based, text-based or image and text based

o product and product ranges, such as associated merchandise

o sub brands.

Esports teams, e.g.:

o Fnatic

o Excel

o TSM

o Dignitas

o SKT 1

Anonymous Assessment - Learners assess an anonymous piece of work containing deliberate mistakes against given success criteria.

B1 Researching a brand

A brand, e.g.: a strategy, perception of a customer, a logo, a legal instrument, a company, a personality, a vision, an identity, an image.

Use of a brand:

o new brands

o brand extensions

o sub brands.

Targeted audiences.

Types of brands.

Brand: a characteristic name, symbol or shape that distinguishes a product or service from that of another esports organisation.

Anonymous Assessment - Learners assess an anonymous piece of work containing deliberate mistakes against given success criteria.

Learning aim B: Develop a brand for an esports organisation

B.P3 Explore existing esports brands

B.P4 Develop an esports brand for an organisation

B.M2 Analyse the developed brand with an existing brand

BC.D2 Justify the promotional methods for the selected brand

B2 Designing a brand

• Brand processes:

o modelling of products

o prototyping.

• Testing.

• Feedback.

• Idea generation:

o logo

o logo placement

o positioning.

• Production.

• Design associated branded merchandise:

o appeal

o target market.

B3 Materials and processes

• Aspects:

o the message – What the communication needs to say

o the medium – How to get the materials across.

• Promotion of the brand.

• Materials:

o digital: images, colours, typography, video, graphics, sound

o physical: card, plastic, fabric, paper, metal, readymade objects.

• Software:

o Photoshop, Illustrator, Raptor, After effects, Premiere pro.

Anonymous Assessment - Learners assess an anonymous piece of work containing deliberate mistakes against given success criteria.

Learning aim B: Develop a brand for an esports organisation

B.P3 Explore existing esports brands

B.P4 Develop an esports brand for an organisation

B.M2 Analyse the developed brand with an existing brand

BC.D2 Justify the promotional methods for the selected brand

C1 Design a logo

• Represent the brand.

• Logo: a symbol or other small design adopted by an organization to identify its products.

• Design:

o colour

o shape

o size.

Meaning of the logo.

• Reasoning.

• Software.

• Feedback:

o peer to peer

o tutor.

C2 Design a range of merchandise

• Merchandise: branded products used to promote.

• Types of merchandise, e.g. jerseys, badges, key chains, caps, keyboards, mice, bags.

• Target Audience.

Anonymous Assessment - Learners assess an anonymous piece of work containing deliberate mistakes against given success criteria.

Learning Aim C: Design a logo and merchandise for an esports organisation

C.P5 Design a logo for an esports organisation

C.P6 Design a range of merchandise for an esports organisation

C.M3 Analyse the choice of merchandise and how it will be promoted

BC.D2 Justify the promotional methods for the selected brand

D1 Develop a success plan

• Non-visual communication, e.g.:

o sound and music

o atmosphere and interaction.

• Ethical considerations, e.g. inclusivity, accessibility, age, vulnerable people, consent.

• Researching an idea for a product or service, benefits and features, reasons for selection.

• Resources required: human, financial, physical.

• Plan and vision:

o customers – their age, location, interests, concerns

o ideas for financing

o ideas for implementation.

• Mind maps.

• Questionnaires.

• Surveys.

• Market Research.

• Feedback:

o peer to peer

o tutor.

D2 Launching a brand

• Advertising methods:

o print, e.g.: newspapers, magazines, billboard posters, direct mail, press releases

o ambient, e.g.: bus and taxi sides, desktop items such as pens

o digital, e.g.: SMS texts, podcasts, blogs, pop-ups, banners, social networking

o audio, e.g.: radio, podcasts, public address systems.

• Promotion of the brand.

• Marketing.

• Funding.

Anonymous Assessment - Learners assess an anonymous piece of work containing deliberate mistakes against given success criteria.

Learning aim D: Create a plan to promote the brand

D.P7 Develop a plan to promote the chosen brand

D.P8 Review the success of the plan

D.M4 Develop a detailed plan to promote the chosen brand and review feedback

D.D3 Evaluate the plan with recommendations based on feedback