R12.1 The application of digital tools and methods in a business context.
Presentation tools:
• slide/page presentation software:
o product demo
o sales meetings
o training
o promotion and marketing (for example expos, speaking at events)
Split into small groups (3-4).
Scenario Draw: There four presentation scenarios: product demo, sales meeting, training session, and promotion/marketing. Each group will be assigned one scenario using a random method (drawing chits, spinning a wheel).
Target Audience: Spends 5 minutes brainstorming your target audience for your assigned scenario. You should consider factors like age, technical knowledge, and decision-making power. Each group will share their target audience with the class and get feedback.
Sticky Note Planning: Each group will get a set of sticky notes in different colours. Brainstorm the key points you want to deliver in your presentations. Use different colour notes for different elements like:
Yellow: Key features and benefits (product demo, promotion)
Blue: Challenges and solutions (sales meeting, training)
Green: Steps or instructions (training)
Pink: Call to action (all scenarios)
Slide Structure: Arrange their sticky notes on a whiteboard or wall to create a basic structure for your presentations. Consider the flow of information and how visuals can enhance your message.
Software Time: You will be given 20 minutes to build your presentations using your chosen software. Remember to incorporate visuals (images, videos, graphs) relevant to your scenario and target audience.
Presentation Smackdown: Groups are to present their tailored presentation for their assigned scenario. Remember to use clear and concise language, strong visuals, and engaging delivery.
Class Critique: After each presentation, those in class are to provide constructive feedback using the following prompts:
Did the presentation effectively target the audience?
Were the key points clear and engaging?
Did the visuals support the message?
Was the call to action strong?
• digital infographics:
o posters
o leaflets
• graphs:
o sales trends
o market comparisons
• dashboards:
o display/monitor KPIs
o management information
o business intelligence
Project management methodologies:
• agile - promotes adaptability through different iterations:
o frameworks:
▪ Scrum
▪ Kanban
▪ lean
▪ sprints
• waterfall - definitive stages that follow on from each other
• spiral
• rapid application development (RAD)
Project management tools and their application:
• Gantt charts - used to measure time scales and milestones of a project
• flowcharts - outlines the logical process for workflow
• stakeholder power interest matrix - visual representation to assess stakeholder priority
• budget sheets - organise and document finances over project lifespan (for example forecasting,
expense tracking)
Evaluation tools:
• marketing analytics tools:
o search analytics
o social media analytics
• financial analytics tools
• reporting tools
• data mining
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Anonymous Assessment - Learners assess an anonymous piece of work containing deliberate mistakes against given success criteria.