R12.2 The application of collaborative communication tools and technologies in business.
Communication tools and technologies:
• intranet
• shared workspaces:
o online
o on-premises
• shared documents
• discussion threads
• online shared storage
• mark-up:
o track changes
o comments
• video conferencing
This activity is designed to help you understand how businesses leverage collaborative communication tools and technologies to operate effectively. Imagine you and your classmates are a team of young entrepreneurs who have just launched a global business! Here's the challenge:
Your Business: You've developed a revolutionary new app that helps people learn languages through immersive virtual reality experiences.
The Challenge: You need to develop a global marketing campaign to launch your app simultaneously in three different countries: China, France, and Brazil.
The Tools: To achieve this, you'll need to use a variety of collaborative communication tools and technologies just like real businesses do!
Here's how it works:
1. Form Teams: Split the class into teams of 4-5 students, each representing a regional marketing team (China, France, Brazil).
2. Shared Workspace: Use an online shared workspace platform like Google Drive, Microsoft Teams, or Trello to create a central hub for your team's communication and project management.
3. Shared Documents: Create a shared document outlining your marketing strategy for your assigned country. Use features like track changes and comments to collaborate and refine your plan.
4. Intranet: Simulate an internal company intranet using a class discussion forum or a dedicated chat channel within your chosen platform. Share your progress, ask questions, and brainstorm ideas with other teams representing different regions.
5. Online Shared Storage: Use online storage to share important resources like market research data, competitor analysis, and creative assets for your marketing campaign.
6. Video Conferencing: Schedule video conferences with your team members to discuss your plans in detail. You can use platforms like Zoom, Google Meet, or Microsoft Teams.
7. Discussion Threads: Use discussion threads within your shared workspace or a dedicated forum to have in-depth discussions on specific topics related to your marketing strategy.
8. Mark Up: Annotate and provide feedback on each other's marketing materials (e.g., posters, social media posts) using track changes and comments functionalities.
Final Presentation: After collaborating for a set time, each team presents their finalized marketing strategy for their assigned country to the class. The presentation should showcase how your team utilized various collaborative communication tools to achieve a cohesive global marketing campaign.
Benefits: This activity allows you to:
- Gain practical experience using collaborative communication tools.
- Develop teamwork and communication skills.
- Understand the importance of planning and coordination within a global business.
- Learn how technology can bridge geographical gaps and enhance remote collaboration.
Links to Learning Outcomes |
Links to Assessment criteria |
|
|---|---|---|
Anonymous Assessment - Learners assess an anonymous piece of work containing deliberate mistakes against given success criteria.