week 3
B3 Content planning, publishing and review
Planning posts and other content to be published on social media websites, including:
o identifying a target audience, e.g. age, gender, interest, income
o linking the type of content to the target audience to ensure it is engaging
Researching keywords (such as Google Adwords) and creating keyword strategies to help users identify content
The words and sentences that are used by an organisation when creating content for their social media need to be very considered for a number of reasons, these being
Clarity - The message that is being attempted to be given to followers in their communities
Spelling - The eyes of the world may be looking at and reading this content and if spelt incorrectly a different message may be presented.
Searchable - This is possibly the most important of the three points covered. The use of "Key words" can determine where a post or content appears in search engines and in the newsfeeds of social media platforms themselves. This is such a key area that web applications and software are available to support organisations to find the correct words, terms and sentences to push their content higher in search areas. This is also often referred to as SEO or Search Engine Optimisation.
Google provide a tool called "Google Adwords" that shows a user the competition of a word and if they wanted to use another program called "Google Adsense" to pay for their content to be shown in the sponsored area of search engine results at the top.
o researching the best time to publish content and creating a publishing schedule (type of content, frequency, day and time).
The use of a posting schedule is vital to the overall success of any social media campaign. Manyy posting schedules will provide guidance to those members of staff that are interacting with the social media platforms, such as when and where they should be posting content to their users and followers. Some posting schedules follow an agenda element, such as identifying the times and days as a list. Others display this as a tabular version so that people can easily and quickly see when and where they're supposed to be posting.
An example schedule could run like so;
Monday:
- 9:00 am - A post highlighting the upcoming esports event of the week
- 12:00 pm - A behind-the-scenes look at the team's training regimen
- 3:00 pm - A fan poll asking which player the fans are most excited to see in action
Tuesday:
- 9:00 am - A post featuring an interview with a team member
- 12:00 pm - A video showcasing the team's recent performance highlights
- 3:00 pm - A post sharing information about the upcoming ticket sale for an upcoming event
Wednesday:
- 9:00 am - A post announcing a giveaway contest for fans
- 12:00 pm - A post highlighting a sponsor's involvement with the team
- 3:00 pm - A post asking fans to share their favourite esports memories or moments
Thursday:
- 9:00 am - A post sharing a fan-created artwork of the team
- 12:00 pm - A post featuring a throwback photo of the team in action
- 3:00 pm - A post sharing a funny or interesting moment from the team's recent games
Friday:
- 9:00 am - A post sharing a news article or press release about the team or esports in general
- 12:00 pm - A post highlighting the team's merch store or new merchandise launch
- 3:00 pm - A post sharing a teaser for the team's upcoming event or game
| Day/Time | Platform | Content Type | Description |
|---|---|---|---|
| Monday 9 AM | Event Announcement | Share details about the upcoming esports event of the week | |
| Monday 12 PM | Behind-the-Scenes | Provide a glimpse into the team's training regimen or preparations for upcoming events | |
| Monday 3 PM | Fan Poll | Ask fans which player they're most excited to see in action and encourage engagement | |
| Tuesday 9 AM | Interview | Post an interview with a team member to provide insights into their background, strategy, or gameplay | |
| Tuesday 12 PM | Performance Highlights | Share a video or images showcasing the team's recent performance highlights | |
| Tuesday 3 PM | Ticket Sale | Announce the upcoming ticket sale for an event and share information about where and how to purchase tickets | |
| Wednesday 9 AM | Giveaway Contest | Launch a giveaway contest for fans, encouraging engagement and interaction | |
| Wednesday 12 PM | Sponsor Highlight | Share information about a sponsor's involvement with the team, highlighting the sponsor's benefits and support | |
| Wednesday 3 PM | Fan Memories | Ask fans to share their favorite esports memories or moments | |
| Thursday 9 AM | Fan Art | Share fan-created artwork of the team | |
| Thursday 12 PM | Throwback | Post a throwback photo of the team in action | |
| Thursday 3 PM | Funny Moment | Share a funny or interesting moment from the team's recent games | |
| Friday 9 AM | News Article | Share a news article or press release about the team or esports in general | |
| Friday 12 PM | Merchandise | Highlight the team's merch store or new merchandise launch | |
| Friday 3 PM | Event Teaser | Share a teaser for the team's upcoming event or game |
Legal and ethical considerations of social media content.
Social media content can be a powerful tool for esports organisations and individuals to connect with fans, promote their teams and events, and generate revenue. However, there are also a number of legal and ethical considerations that need to be taken into account when creating and sharing social media content.
Some of the key legal and ethical considerations include:
- Copyright: When creating or sharing social media content, it is important to be aware of copyright law. Copyright law protects original works of authorship, such as written content, images, and videos. If you are not the copyright owner of a work, you must obtain permission from the copyright owner before using it.
- Intellectual property: In addition to copyright law, there are a number of other intellectual property laws that may apply to social media content. These include trademark law, patent law, and trade secret law. It is important to be aware of these laws before using any content that may be protected by intellectual property rights.
- Privacy: When creating or sharing social media content, it is important to be respectful of the privacy of others. This means not sharing personal information about others without their consent. It also means being aware of the privacy settings on social media platforms and making sure that your content is only shared with the people you want to see it.
- Defamation: Defamation is the act of making a false statement about someone that damages their reputation. If you post something on social media that is defamatory, you could be sued for libel or slander.
- Harassment: Harassment is any form of unwanted contact that creates a hostile environment. This can include things like sending threatening or abusive messages, posting embarrassing or humiliating content, or stalking someone online. If you are being harassed online, you should report it to the social media platform and the police.
There are a number of examples of esports organisations and individuals who have not followed these legal and ethical considerations. For example, in 2019, the Overwatch League fined the Shanghai Dragons $40,000 (US) for using copyrighted music in their promotional videos. In 2020, the Counter-Strike: Global Offensive team Astralis was fined $10,000 (US) for using a logo that was too similar to the logo of another team. And in 2021, the League of Legends player Tyler1 was banned from Twitch for streaming himself using racial slurs.
Working with a client and other relevant stakeholders to improve the quality, effectiveness and appropriateness of the plans, e.g. gathering feedback from a client and potential users, communicating with a client, refining ideas and solutions.
Last Updated
2023-06-01 11:52:03
Links to Learning Outcomes |
Links to Assessment criteria |
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|---|---|---|
|
Learning aim B: Develop a plan to use social media in an esports organisation to meet its business requirements |
B.P3 Produce a plan to use social media in an esports organisation to meet its business requirements. B.P4 Review the plan with others in order to identify and inform improvements. B.M2 Justify planning decisions made, showing how the plan will fulfil its purpose and the esports organisation’s business requirements BC.D2 Evaluate the plan and use of social media in an esports organisation against its business requirements. BC.D3 Evaluate the extent to which the optimised content, format and features has improved search engine rankings, using an effective and detailed review of data. |
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How 2's Coverage
Anonymous Assessment - Learners assess an anonymous piece of work containing deliberate mistakes against given success criteria.
Anonymous Assessment - Learners assess an anonymous piece of work containing deliberate mistakes against given success criteria.
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