There are a number of reasons why it is important to work with a client to develop a strategy to encourage online community building. Areas that should be discussed with the client include,
Gather an understanding of the client's needs and goals. Before you can develop any successful strategy, you need to understand what the client's needs and goals are. What is it that they are hoping to achieve by building a community?
The creation a sense of belonging. People are more likely to engage in a community if they feel like they belong, this could involve personalisation within the content that is used or welcomes to a platform. When people feel like they are part of a community, they are more likely to stay engaged and contribute to the community.
Providing a platform for sharing ideas and experiences. A community can be a great platform for people to share their ideas and experiences. This can be a valuable way for people to learn from each other and grow as individuals.
Generating potential leads or sales. A strong community can be a great way to generate leads and sales. When people are engaged in a community, they are more likely to be interested in the merchandise (merch) products or services that the community is centered around.
In the UK, there are a number of esports organisations that have successfully built strong online communities. For example, Fnatic is a UK-based esports organisation that has over 10 million fans on social media. Fnatic's community is built around a shared passion for esports, and the organisation uses its community to engage with fans, promote its brand, and generate revenue.
So how can this be done? using promotional techniques, e.g. requesting feedback, surveys, special offers or initiatives, creating links between social media websites and the esports organisation’s website
The monitoring of social media website streams and responding to queries, requests, and complaints is key to any potential success of the development of any community.
Your discussions with any client should be recorded in a way that both you and your client can refer back to if there was clarification required around the discussions. Using a documents like "Meeting Minuets" will provide access to this information to anyone that needs it and also to those that possibly may not have been able to attend. below is an example of a possible structure that could be used.
Meeting Minutes
Meeting Name: Esports Community Building Strategy Meeting
Date: 2023-06-01
Time: 10:00 AM - 11:00 AM
Location: Zoom
Attendees:
Agenda:
Notes:
Action Items:
Next Meeting:
The next meeting will be held on 2023-06-15 to discuss the progress that has been made on the plan.
Notes:
Links to Learning Outcomes |
Links to Assessment criteria |
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Learning aim B: Develop a plan to use social media in an esports organisation to meet its business requirements |
B.P3 Produce a plan to use social media in an esports organisation to meet its business requirements. B.P4 Review the plan with others in order to identify and inform improvements. B.M2 Justify planning decisions made, showing how the plan will fulfil its purpose and the esports organisation’s business requirements BC.D2 Evaluate the plan and use of social media in an esports organisation against its business requirements. BC.D3 Evaluate the extent to which the optimised content, format and features has improved search engine rankings, using an effective and detailed review of data. |
Anonymous Assessment - Learners assess an anonymous piece of work containing deliberate mistakes against given success criteria.