3.4 Understand the factors of bias and be able to identify bias when
using sources of knowledge in a specific digital support content
• Types of conscious and unconscious bias:
o author/propriety bias – unweighted opinions of the author
or owner
o confirmation bias – sources support a predetermined assumption
o selection bias – selection of sources that meets specific criteria
o cultural bias – implicit assumptions based on societal norms.
• Indicators of bias within sources:
o partiality
o prejudice
o omission.
• Bias reduction:
o based on fact/evidence
o inclusive approach:
– full representation of demographics
– objectivity.
• Identify bias:
o identify the types of bias (for example, confirmation, unconscious)
o identify the indicators of bias within the source
o explain clearly and concisely how bias has been created within
the source
o explain clearly and concisely how bias can be avoided within
sources.
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