Processes to consider when planning the potential use of social media in a business include:
At this point, it is essential to fully understand what the company is hoping to achieve by using the social media platform. In a large business, there is likely to be a meeting between, managers, marketing and sale members of staff to review what their requirements are.
We know from our previous weeks (Video about traditional marketing Vs Social media, Orio and Budweiser) that companies have many options open to them when it comes to promoting themselves. The most traditional methods have been TV and Radio, these are still some of the most effective platforms for promoting company brands, however, these do come at a cost.
For a company that is looking to the use of social media as a marketing platform needs to consider the size and location of the company, this could be due to the type of the business such as a local corner shop selling general products of a low value. The flip to this could be a small scale company (a sole trader) selling their products globally from their sheds at the bottom of the garden. The company could be made to look larger than it is making potential customers rest at ease. An example of this could be a jewellery specialist to a graphic designer. These types of companies are often referred to as SME (Small Medium Enterprises).
Requirements for the use of the social media.
The company will need to decide what sort of content that they will post on the platform, how it will gather the content to post up on to their channels such as images, videos, and audio. An important decision that also needs to be considered is which social media platform that they wish to use.
Facebook Facts
Using your Social Media Pack carry out worksheet 3.14
Companies will once they have a presence on the social media platform need to consider how they can build communities amongst their followers and friends. This can be hard, as the posts and tweets need to be interesting and engaging enough to make the audiences want to revisit and promote the channel.
Using your Social Media Pack carry out worksheet 3.13
Create a simple step by step guide to setting up a business page on at least two social media platforms
Companies will need to consider its policy and what detail it will contain, how it will enforce it so that it's employees conform to it. The social media policy will be covered in later lessons.
Examples of some company Social Media Policies http://blog.hirerabbit.com/5-terrific-examples-of-company-social-media-policies/
Using your Social Media Pack carry out worksheet 3.15
Links to Learning Outcomes |
Links to Assessment criteria |
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Learning aim B: Develop a plan to use social media in a business to meet requirements - B1 Social media planning processes
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Jargon: the technical language of an occupation or group
Language change: the development and changes in a language
Lexis: the vocabulary of a language, especially in dictionary form
Metonymy: a figure of speech in which an attribute is substituted for the whole
Probability: Using language e.g. ‘certain’ ‘likely’ ‘impossible’, looking at possible outcomes, calculating probability
Anonymous Assessment - Learners assess an anonymous piece of work containing deliberate mistakes against given success criteria.