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week 8

B4 Developing an online community

Working with a client to develop a strategy to encourage online community building, including:

• use of promotional techniques, e.g. requesting feedback, surveys, special offers and creating links between social media websites and company e-commerce site.

Further detail to support your assignment. A recent BBC video interview with a beekeeper discussing the issues that they have to deal with amongst other things.

 

https://www.facebook.com/flowhive/videos/1435199079911652/

 

 

Assignment support - Business Aims;
The company has a  number of key aims as was outlined in the supporting documentation. These are;
To promote the goods and services that the company has to offer.
To educate society (including all ages) of the process of getting honey, looking after our bees and the potential issues that are a cause for concern
To support local beekeepers and gardeners

 

Assignment support:
- To help you in the creation of your documentation consider targetting your responses using the following headings.
- Simple Introduction to the assignment - I have been asked by the chamber of.......... to.........
- An overview of the company using the scenario sheets provided, (Bee's Knees)
- What the business aims are
- How can social media help the company?
- What improvements it can bring.
- What is the target audience of the company, how can social media help?
- Identify the key paperwork and explain how that this can support the company. Posting schedules, Timescales, Keyword strategy.
- Create a plan, using a table to identify key tasks. e.g. creation of facebook, twitter accounts, marketing
- Review of the plan
- Legal and ethical issues of using social media. Links to some case studies could support you here.
- Justify your plans and explain how they fulfil the purpose of the assignment with regards to the company.
- Create a content plan, this will detail the type of social media where the post is to be found, what the post will be and the type of content. THIS IS YOUR POSTING SCHEDULE
- Details of the research on keywords. INCLUDE SCREENSHOTS OF GOOGLES KEYWORD PLANNER TOOL
- How you optimised the content, reviewing it for the purpose. USING FEEDBACK FROM OTHERS
- Revisions to your plan including details to why changes have been made. 
- Gathering feedback from others 
- A review of the feedback acquired.
- Questionnaires on the posted content, an example of the questionnaire and some of the responses. Consider the following as potential questions . (1.Looking at the post/tweet/upload how likely are you to re-tweet/re-post navigate to the company's site?  2. Would this post make you want to comment on it?)
-Analysis of the feedback from the questionnaires, including graphs and assumptions made about the data
-Analysis of usage and interaction data (This is information that will be provided by the tutor) (REFER TO THE DATA SETS PROVIDED ON WEEK 8, OR USING YOUR OWN FROM THE SOCIAL MEDIA SITES)
-Bibliography and links to information sources.

 

Importance of Bees
Honey bees are part of the Hymenoptera order which includes bumblebees, solitary bees, wasps, sawflies and ants. What we can learn from bees
Studying bees adds significantly to the wider education of pupils. For example:
Bees are pollinators vital to our food chain. One-third of the food we eat would not be available but for bees.
Bees, like other insects, are part of a food chain.
The social life of the honey bee colony provides a controversial start to thinking about the structure of societies. The tools that have evolved on the limbs and mouthparts of bees are neat examples of adaptation and engineering. The harvest from honey bees of honey, pollen, wax and propolis has nutritional, craft, manufacturing, and medical applications. Pollination by bees is important for genetic sustainability. Genes that have evolved in other animals are important to our future too. In the UK about 70 crops are dependent on, or benefit from, visits from bees. In addition, bees pollinate the flowers of many plants which become part of feed for farm animals. The economic value of honey bees and bumblebees as pollinators of commercially grown insect-pollinated crops in the UK has been estimated at over £200 million per year. Bees are in danger of disappearing from our environment. Farming practices continue to disturb natural habitats and forage of solitary and bumblebees at a rate which gives them little chance for re-establishment. The honey bee is under attack from the varroa mite and it is only the treatment and care provided by beekeepers that is keeping colonies alive. Most wild honey bee colonies have died out as a result of this disease.

• monitoring social media website streams and responding to queries, requests and complaints.

Create Mock-up of your posts for Twitter and Facebook using -  PrankMeNot

Law and Legislation - The govenment have details linked to the use and miss-use of social media - LAW AND LEGISTLATION

Using your Social Media Pack carry out worksheet 3.5

Let us get making our social media business sites.

Last Updated
2019-07-04 13:54:07

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Links to Learning Outcomes		Links to Assessment criteria
Learning aim B: Develop a plan to use social media in a business to meet requirements - B4 Developing an online community		B.P3 Produce a plan to use social media in a business to meet its business requirements. B.P4 Review the plan with others in order to identify and inform improvements. B.M2 Justify planning decisions made, showing how the plan will fulfil its purpose and business requirements. BC.D2Evaluate the plan and use of social media in a business against business requirements. BC.D3Demonstrate individual responsibility, creativity, and effective self management in the planning and use of social media in a business context.

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English and Maths Coverage

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Stretch and Challenge

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Homework

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How 2's Coverage

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Equality and Diversity Calendar

Files that support this week

 

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Democracy: | Rule of Law: | Mutual Respect: | Individual Liberty: | Acceptance of Difference: | College Values:

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