C4 Data gathering and analysis
Gathering and interpreting data on social media websites using dedicated tools,
e.g. Facebook Insights, Twitter Analytics, Google Analytics and TweetReachTM.
• Identifying interaction relating to individual posts.
• Identifying audience profiles, e.g. age, location.
• Monitoring number of ‘likes’ and ‘shares’.
• Comparison of intended target audience versus actual audience.
• Identification of posts and types of content which create the highest levels of interaction.
• Identifying the number of visitors who ‘click through’ to company e-commerce website.
Links to Learning Outcomes |
Links to Assessment criteria |
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Learning aim C: Implement the use of social media in a business - C4 Data gathering and analysis
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C.P5 Produce business-related content using appropriate features of social media which meet the requirements of the plan. C.M3 Optimise the content, format and features of social media which meet the requirements of the plan. BC.D2Evaluate the plan and use of social media in a business against business requirements. |
https://www.tes.com/teaching-resource/challenge-toolkit-6063318
Anonymous Assessment - Learners assess an anonymous piece of work containing deliberate mistakes against given success criteria.