week 15

C4 Data gathering and analysis

Gathering and interpreting data on social media websites using dedicated tools,

e.g. Facebook Insights, Twitter Analytics, Google Analytics and TweetReachTM.

• Identifying interaction relating to individual posts.

• Identifying audience profiles, e.g. age, location.

• Monitoring number of ‘likes’ and ‘shares’.

• Comparison of intended target audience versus actual audience.

• Identification of posts and types of content which create the highest levels of interaction.

• Identifying the number of visitors who ‘click through’ to company e-commerce website.

 

 


Last Updated
2018-04-16 13:27:00
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Anonymous Assessment - Learners assess an anonymous piece of work containing deliberate mistakes against given success criteria.



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Links to Learning Outcomes

Links to Assessment criteria

Learning aim C: Implement the use of social media in a business - C4 Data gathering and analysis

 

  

C.P5 Produce business-related content using appropriate features of social media which meet the requirements of the plan.
C.P6 Review data obtained on social media usage and interaction.

C.M3 Optimise the content, format and features of social media which meet the requirements of the plan.

BC.D2Evaluate the plan and use of social media in a business against business requirements.
BC.D3Demonstrate individual responsibility, creativity, and effective self-management in the planning and use of social media in a business context.

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