week 2
Learning aim A: Explore the impact of social media on the ways in which businesses promote their products and services
A1 Social media websites
Mind Map time, Social Media
Developments in social media affect the way businesses promote products and services:
- social media websites are constantly evolving and new features are introduced regularly
- features, structure and target audience of different social media websites, e.g. FacebookTM, Twitter™, LinkedIn®, GoogleTM + and YouTubeTM.
How businesses can use social media websites to support their business aims and needs, including:
- creating an image or brand
- promoting products and/or services
- communicating with customers
- customer service
- resolving queries and managing issues.
Features of social media websites tailored to business needs, including:
- advertising
- linking to previous e-commerce site search history and display of search-related adverts
- website and mobile device integration
- relationship to search engine optimization (SEO)
- profile on the sites, describing the business to visitors
- usage data indicating profile of followers and effectiveness of posts, e.g. Facebook InsightsTM, Twitter AnalyticsTM and Google AnalyticsTM
- audience profiles (age, gender, income) of social media websites.
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Key features and structure |
Target audience |
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Using the table above fill in details of as many of the most popular platforms that you can find.
Key features in Social Media,
Facebook;
Connectivity to friends, family and colleagues, this is inclusive of “Virtual” friends, those that you only know through social media and not real life. Friends posting updates to their pages, including videos, pictures and links.
Dashboards are a feature of most social media pages as this presents to the user's information on updates to users profiles, private messages, events such as birthdays, new friends requests, any groups that users are members of, games and apps that can be played through the site and adverts.
The dashboard is covered with features. Groups, these are used to allow users to focus their social direction to areas that are of interest to them. For instance, the MMORPG (Massively multiplayer online role-playing game) Minecraft, these groups allow users to share experiences and or news on the games.
Pages, these are specific to business, societies and clubs that users can follow to be up to date on the products, services or specific news. These pages are usually a membership/request to follow area. Newsfeeds are the main nuts and bolts feature of most facebookers. These feeds give information to the goings on of friends, followers and depending on the security preferences set friends friend’s updates.
Events, a feature that allows users to create an occasion that others can agree to attend or not, or, their birthdays that are upcoming. These events can be posted to the public and to private audiences.
Targeted advertising, this is based on navigational trends of the user. Adverts are tailored to their recent history and located in a place that is not encroaching on the social media page, however, it is still in view of the user.
Google;
Users can organise their friends into “Circles” which allows them to note which could be work friends, uni friends or business partners, e.t.c
Updates, a similar concept possibly to the newsfeed element of facebook this feature allows users within circles see updates and details of changes by others. The system uses multi-coloured columns to provide details of updates, within this the page provides a communities section that users can join that is specific to areas of interest that they may have this is similar to the “groups” of Facebook.
Google Hangouts is a nice feature that allows users to participate in multi-user video streams.
YouTube
Upload videos, Users are able to upload video content created.
Channels, users can create a channel of their video content created, this can then make others wish to return to your channel to see the latest instalments created.
Subscription, visitors that find themselves on a users channel can choose to subscribe to this, this feature will keep them informed of any updates or new video posts the owner has made. Subscribers to a users channel can lead to popularity and trustworthiness, as users are able to rank videos with thumbs up and down.
Businesses like to use YouTube as it allows for features, services and elements to be previewed in operation, giving users the ability to make an informed decision to buy it.
The range of content, users to YouTube have an untold level of scope to the videos that they could need/want. Users could search for music to instuctions to how to weave baskets underwater.
LinkedIn;
Used mainly by Business professionals LinkedIn is a social media site that acts like a CV. It has a number of features that support this these are,
Linking between professionals, users are able to link to managers and co-workers that they have, or, have had at current or prior workplaces. These individuals are able to confirm skill sets and personal attributes that users have by approving them in an individual manner, such as approving web development only and not clicking on a web designer. These will tally and will present to any user to the member's page the number of people that have confirmed this skill.
Company Pages, users are able to review the business information of a company and their corporate links.
Groups, as with Facebook and Google, users can create groups of professional interest, for example engineering groups with expertise in underwater construction.
Twitter;
Posting of comments that user would like followers to see, recently (Sept 17) Twitter raised its limit from a maximum character input of 140 to 280, a move that has made others suggest that this could be a bad move by Twitter as it weakens their USP (unique selling point) keeping and limiting users to short, sharp and meaningful tweets.
Following others, users are able to follow friends, organisations, company’s and stars to see what they are doing and talking about.
Retweets, users are able to repost favourite posts of theirs and others that can make it “Trend”.
Suggestions, this is an area that allows users to see who and what is “trending” so that they can follow or repost it to their friends or followers.
Pinterest;
Pinboard, this area of the social media is its bread and butter, this is where users pin things that they like, want to try, ideas for gifts or any category heading that they can think of. Users can have multiple boards for different projects.
Following - Each user has the ability as with facebook and twitter to follow users that have pins that are interesting and that they would like to see updated.
Searching, the Pinterest site is easy with its simple search bar.
Multi-Media - Pinterest can allow users to not only input images and video but links to web pages also.
Instagram;
A relative newcomer to the social media platform Instagram has been around for XXXX years (as of 2012 owned by Facebook) and has a number of features.
Upload of photos and videos from mobile devices, users are able to record and post within seconds of the creation of an asset to their friends and followers.
Geotagging, using geographical referencing using mobile phone/mobile devices with GPS enabled, users, are able to attach the location of where the image/video was created.
Interconnected, users have the ability to link to other social media, so when a post is made in Instagram it automatically posts to any other attached social media platform for others to see.
Only available to mobile devices, not PC's
Newsfeed view, this allows users to see those that they follow posts.
Learners to explain the key features of how social media websites are used by businesses?
What criteria they should use to choose a social media platform for a client?
What limitations exist for different social media platforms?
Investigate what the impact will be if Twitter increases the character limit for tweets from 140 characters (visit recode.net and search for ‘Twitter considering 10,000 word limit for tweets)?
Review any new vocabulary or specialist terms encountered?
Individually review learning aim and objectives to check progress?
Using Your Level 3 Social Media Pack carry out worksheet 3.2 (Group Work)
Using Your Level 3 Social Media Pack carry out worksheet 3.21
7 Companies that totally 'Get' their buyer personas
Global social media research summary 2016
www.smartinsights.com/social-media-marketing/social-media-strategy/new-global-social-media-research/
How can businesses use social media?
Social media has the ability to provide opportunities to companies that traditional marketing might not offer. The following are the typical examples,
- Promoting products and/or services and creating an image and brand,
- Communication with customers,
- Customer services.
Last Updated
2018-04-16 13:27:00
Links to Learning Outcomes |
Links to Assessment criteria |
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Learning aim A: Explore the impact of social media on the ways in which businesses promote their products and services - A1 Social media websites
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A.P1 Explain the different ways in which a business can use social media. A.M1 Assess the different ways in which a business can use social media to attract a target audience. A.D1 Evaluate the business use of social media to interact with customers and promote products or services to a target audience. |
English
Tense: the form taken by a verb to indicate time (as in past-present-future)
Tone: an author’s or speaker’s attitude, as revealed in ‘quality of voice’ or ‘selection of language’
Maths
Money: Budgeting, Estimating, Rounding to nearest pound, using correct symbols, calculating costs using a calculator
Analysis of information: Interpreting Results, Drawing conclusions from data, Comparing data
https://www.tes.com/teaching-resource/challenge-toolkit-6063318
How 2's Coverage
Anonymous Assessment - Learners assess an anonymous piece of work containing deliberate mistakes against given success criteria.
Anonymous Assessment - Learners assess an anonymous piece of work containing deliberate mistakes against given success criteria.
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