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week 4

A3 Risks and issues

Assignment Handout - Review and reflect on what has been covered, time to show your understanding and skills.

a thought shower on the downsides of using social media (At this point you will be using Keyword search criteria to find a tool to use online, REMEMBER consider the term that you put in to find your mind mapping tool).

What tools did you find?

 

Negative comments on social media sites and damage to reputation.

From time to time companies may find that they gain negative comments about their services and or products. This is all part of a business, however, this is a good thing!, Why? well think about when you made a purchase last online, did you look at the reviews? would you make a purchase from a company that has a number of negative reviews? would you purchase from a company that has all positive?

On average most people will go with sites that have some negative and mostly positive, the key is to how the company responded to the negative. In life we know that accidents happen, losses in the post, damaged in transit, incorrect sizes to that what was expected. All of these can happen and upset customers enough for them to make a comment on companies social media, the key here, is how you can respond. Customers and potential customers will look to how a company responds to these. So a comment back to the customer via the social media platform, in response to the complaint demonstrates a company that will listen and acts. The response to negative comments can actually lead to a company gaining a good reputation.

Further information on how to deal with Social Media and Upset customers http://www.socialmediaexaminer.com/10-ways-to-deal-with-upset-customers-using-social-media/

 

It is worth considering also your own personal reputation on comments made by you or about you, these can lead to your reputation and potential standing being used against you as an employee.

 

In groups of no larger than 3, discuss the ways in which the previous link suggests how to deal with upset customers and compare these against each other and review which ones you think are better than others.

Time constraints on social media interaction, return on time investment.

Scavenger Hunt Clue: The answer to the binary numbers question can be found behind PC 11.

The use of Social Media as a business presence is not achieved quickly and will take time for the network to spread over the web, usually, most companies will have a social media champion or role that requires a member of staff to update and keep accurate the social media channels. In some companies, these have even been opened up to work experience people. A recent example (June 2017) a student took over the control of Southern Trains Twitter Channel, and it went Viral that he was looking after it, and the questions came pouring in.

To see the questions that came up use the following link EDDIE TWITTER 

This use of free labour can be useful to small and medium organisations as they may not be able to have any positive improvement on sales, therefore it could cost the company more than their investment.

Return on investment is a consideration that all companies small to large will consider on any project or venture, this is where the company will review the returns/ money coming in against the expenditure/ money going out to ascertain whether the investment in the project of venture is profitable or not and whether to cancel it or continue, companies will check this over a period of 6 to 12 months to get sufficient data.

Unforeseen consequences of posted content.

There may be times when companies post comments onto their social media platforms that can be intended to have humorous or witty meanings behind them, however, the written word can be taken in different ways and could have the potential to provoke and upset those that read it.

The potential for inappropriate posts to happen is easy and can be very damaging to a companies reputation and or image. Because of the nature of social media being a large scale network, this negativity can be spread very quickly and become viral within minutes.

Article is taken from https://www.entrepreneur.com

Sometimes you almost wish for the company's sake that its account was hacked. Such was the case when MTV Australia sent out an astonishing offensive tweet, asking "Where are the English subtitles?" while America Ferrera and Eva Longoria were on stage at the Golden Globes.

MTV didn’t need a translator to figure out an apology was in order. Still, the crowd wasn’t satisfied and another apology was issued.

 

research specific examples of business social media ‘disasters’ and prepare to report back

Follow the below link to an article about how to "deep clean" your personal social media presence, the article also refers to an MP (Memeber of Parliment) that was suspended because of comment he made 10 years before becoming a serving MP. Deep Clean Your Social Media
Jareed O'Mara Suspended!

Security issues related to increased company profile as a result of the use of social media:

The use of social media by companies has also allowed for the growth of a number security risks and issues. Individuals and groups of organisations look to attack and defraud companies and using the social media platform can enable these opportunities.

Common issues that occur are 

• Malware and viral infection:- Companies can be sent details of software/updates that are required to be installed by links being posted, this then installs malicious software that could then be used to steal, destroy or alter sensitive information. Other links could also trick and lead employees to give out login details can be used to gain access to data. It is important that companies make sure that their employees understand these issues and potential risks so that they are vigilant. Companies can also protect themselves very simply by ensuring that they have up to date and current anti-virus software installed.

 

• Ransom/Blackmail:- Ransom and Blackmail is an issue that beginning to affect large numbers of business by locking out systems and replicating themselves globally, these locks are said to be able to be removed by the ransomer by making a payment (in most cases using Bit Coins) to remove encryptions and locks to enable the data and systems to be used again. 

 

• Company-Sensitive and personal information:- Companies can be targeted to unknowingly provide information of a sensitive nature to individuals that may be sensitive in its nature. Cybercriminals may also use methods to gain access to sensitive data using social media that appear to be innocent and innocuous requests. Most companies have a social media policy that they use to enable its employees to understand what is acceptable to post and respond to.

In groups of no larger than 3 find 2 examples of social media where above security risks have occurred 

Create a leaflet to the risks and issues related to the use social media, your leaflet must include links and discussions to examples that you have found within your research.

Something to think about for the future!

Reflect and review your social media presence, are there areas that could affect you applying or getting a job, identify these on a word document and offer your self-suggestions to how you can resolve these

 

Assessment support 

Distinction	Learners will produce a comprehensive, well-balanced evaluation of how a business uses social media, making realistic and well-explained business-related observations on the benefits and disadvantages while considering their target customers or audience. Learners will provide real-life, relevant examples of how businesses have used social media effectively and how some businesses have not managed the risks involved effectively. Learners must articulate their arguments fluently and their views concisely, providing an evaluation that makes reasoned, valid judgements. The evidence will demonstrate high-quality written/oral communication through the use of accurate and fluent technical vocabulary, to support a well-structured and considered response that clearly connects chains of reasoning.
Merit	learners will present a reasoned and well-explained assessment of a range of different ways that a business can use social media to interact with the target audience for their products and/or services. The discussion will be balanced and supported by clear examples. Learners will focus their comments on the business uses of the sites and not personal uses. The evidence must be technically accurate and demonstrate good-quality written or oral communication.
Pass	learners will provide detailed information, supported by real-life examples, covering all the ways that businesses can use social media (as listed in the unit content). They will research the different audience profiles for the main social media sites, explain how the different sites appeal to their different audiences and relate it to how different business can use social media. The evidence may have some inaccuracies and include a limited range of examples

Last Updated
2018-04-16 13:27:00

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Links to Learning Outcomes		Links to Assessment criteria
Learning aim A: Explore the impact of social media on the ways in which businesses promote their products and services - A3 Risks and issues		A.P1 Explain the different ways in which a business can use social media. A.P2 Explain the audience profiles of different social media websites. A.M1 Assess the different ways in which a business can use social media to attract a target audience. A.D1 Evaluate the business use of social media to interact with customers and promote products or services to a target audience.

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English and Maths Coverage

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Stretch and Challenge

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Homework

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How 2's Coverage

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Equality and Diversity Calendar

Files that support this week

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Democracy: | Rule of Law: | Mutual Respect: | Individual Liberty: | Acceptance of Difference: | College Values:

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