week 6

B2 Business requirements

Guest Speaker - Go through the previous week's lessons and the coming 2 weeks sessions and use the headings of the sections to provide you with opportunities for questioning our speaker as these will provide some really good information towards a real case study that you can refer to for your next assessment.

Assignment Handout - Review and reflect on what has been covered, time to show your understanding and skills.

Working with a client to set requirements for the use of social media and the potential benefits for the business when compared to traditional promotion methods:- when working with a client it is key to gather details to what they would like to accomplish by having a social media presence, it is not just a matter of having one because competitors have one, or that its the "thing" that all businesses do. Do they want to be able to sell their products or services? to promote the company image or brand? to drive people followers and friends to a website that has more services, products, and information relating to the company?

Having this information available and to hand will enable the company to devise some sort of social media campaign that has a focus on what they would like to achieve and provide the company with some chance of success when it is implemented.

Companies need to focus clearly on a small number of requirements, possibly one or two so that they are done properly, rather than lots of things poorly. When the company begins to reach a point where they have a clear direction to what they require, they need to reflect and identify the target audience that they are trying to reach and the social media platform that they will use to reach them.

• Establishing timescales and responsibilities for the use of social media within a business:- Companies need to ensure that they have a clear idea of timescales and who's responsibility it is to meet these timescales. These individuals that have been given these responsibilities will need to meet with colleagues that work in, or, with the marketing teams. The identified person who's responsibility it is to look after the social media site will need to either create the content them selves or work with those that have been nominated as the person to create it (This may also include responding to posts and comments).

Day Number	Day of Week	Main Task	Secondary task 1
1	Monday	Write and post blog post 1	Share blog post on social media
2	Tuesday	Brainstorm for ideas for future blog posts
3	Wednesday	Research possible guest authors	Get in touch with one or two possible guest authors
4	Thursday	Write and blog post 2	Share blog post on social media
5	Friday	Start outreach campaign to connect with other bloggers
6	Saturday

The above is an example of an action plan that could be used by an organization, in small to medium companies, they may work with simple notes that prompt actions and activities that should be undertaken on a weekly basis. In larger companies, strategies or formal documentation may be required that outlines the process and stages that will happen/occur, this document may need to be approved and signed off by management.

Using your Social Media Pack carry out worksheet 3.18

Research using different resources company posting schedules, review these against each other for thier simularities and differences. Record this information in the form of a short presentation.

• Identifying criteria for measuring the success of the use of social media within a business:- When a company measures success it needs to record this using a metric where they can evaluate its starting point and an intermediate or final point. Companies will consider things like sales, performance, page hits as key performance measures to the success of a campaign or promotion. It is unlikely that businesses would notice a significant result in response to a campaign in a short timescale. This would, therefore, require a company to set its time scale period of 6 months, allowing them to collect sufficient data to analyze. If the company intends on using a number of different social media platforms then each should have its own measures for performance and targets to be measured. The targets that are set should match the platforms metrics, this would be, Facebook = Number of Likes and Twitter = Number of Followers, however careful consideration should be taken to not assume that large numbers in these areas being a metric of success or interactivity!

The targets that a company sets should be "SMART" Specific, Measurable, Achievable, Realistic and Time-Bound.

Using the SMART concept create a target relating to this unit in your Pro-Monitor area.

• Selection of social media websites to use by matching site profiles to requirements in terms of a business use of social media:- As you have found in previous activities there are a number of social media platforms available to companies each having their own strengths and weakness, in terms of suitability for the organizations and its aims.

Facebook - This platform is the market leader when it comes to social media presence and brand, so any company should ensure that they have a presence here.
LinkedIn - More of a professional network that promotes individuals professional skills and links this platform would suit business offering professional services, such as employment agencies.
Instagram/Pinterest - Linked to images and presentation of these to others Instagram and Pinterest provides companies and individuals the capability of promoting things, for example, fashon garments, artists work and wedding photography.
YouTube - This platform is all about the moving image, video. Companies would benefit from using this platform to promote its products/service in action, assembly as a help guide or review.

Careful monitoring of these platforms will provide the organizations with details to where their production effort is profitable in time invested or a waste.

Using your Social Media Pack carry out worksheet 3.3

• Identifying targets for the use of social media, the number of followers, ‘likes’ and shares.

Last Updated
2018-04-16 13:27:00

Links to Learning Outcomes		Links to Assessment criteria
Learning aim B: Develop a plan to use social media in a business to meet requirements - B2 Business requirements		B.P3 Produce a plan to use social media in a business to meet its business requirements. B.P4 Review the plan with others in order to identify and inform improvements. B.M2 Justify planning decisions made, showing how the plan will fulfil its purpose and business requirements. BC.D2Evaluate the plan and use of social media in a business against business requirements. BC.D3Demonstrate individual responsibility, creativity, and effective selfmanagement in the planning and use of social media in a business context.

Links to Learning Outcomes

Links to Assessment criteria

Learning aim B: Develop a plan to use social media in a business to meet requirements - B2 Business requirements

B.P3 Produce a plan to use social media in a business to meet its business requirements.
B.P4 Review the plan with others in order to identify and inform improvements.

B.M2 Justify planning decisions made, showing how the plan will fulfil its purpose and business requirements.

BC.D2Evaluate the plan and use of social media in a business against business requirements.
BC.D3Demonstrate individual responsibility, creativity, and effective selfmanagement in the planning and use of social media in a business context.