week 7

B3 Content planning and publishing

Having reviewed your work, it is clear that there have been many missed opportunities where examples of good and bad social media campaigns that have happened. Using the worksheet 3.8 complete the table to provide you with notes going in to your assignment work.

Planning posts and other content to be published on social media websites,

Using your Social Media pack complete worksheet 3.4 (This is a Key document in supporting your assignment)

• identifying a target audience (e.g. age, gender, interests, income)

Now let's refer to the assignment, consider the revenue that honey generates, research and gather statistical information that can be used to assist your future submissions. Use governmental sources, and or other local organisations to support you.

What about the education of children to the benefits of bee? What are schools doing to enpart knowledge? could these be opertunities for the business in your scenario to maintain an interest in thier social media in the cold months? What about gardeners, could they be planting seeds for plants that bees love?

Using your Social Media pack complete worksheet 3.11

• linking type of content to target audience to ensure it is engaging

When creating materials for social media companies place careful consideration to its worth and purpose. Content has to be linked to the companies profile and image whilst promoting services and or products. We have seen in case-studies online and in the news where companies have ill-considered the content that they publish, for example,

Huggies' "Have Dads Put Huggies to the Test"

Imagine if someone were to ask you, "What do you think a typical family looks like?" My guess is that your answer would be different than my answer because, well, every family is different. One stereotype that’s been turned on its head is that it’s the mother who is the main caregiver for the children of the family -- and that’s just not true anymore. Families come in all shapes and sizes and in all different kinds of configurations, and stay-at-home dads aren’t a rare breed.

Unfortunately, Huggies didn’t portray the image of the modern-day family with its campaign "Have Dads Put Huggies to the Test," showing TV commercials in which dads were being inattentive to babies with full diapers. This scenario was explained by Huggies (in a voiceover) that Huggies diapers can handle anything, implying that it's okay for dads to leave a full diaper on a baby because, hey, Huggies can handle it!

Insulting much? You bet.

The commercial made it seem like it was putting dads to the test, not diapers. The backlash was so severe that it caused a full-time stay-at-home father to create the petition "We’re Dads, Huggies. Not Dummies." Huggies eventually removed the ads.

The Lesson: Be clear on your campaign message and goal, and don’t leave room for interpretation. Was Huggies really putting dads to the test, or showing that its diapers are the strongest, most durable ones out there? It’s a rhetorical question, but you know the answer.

https://blog.hubspot.com/marketing/marketing-campaigns-missed-the-mark-list

Use the link above to review and research campaigns that have missed their intended purpose, take notes on these as they will provide further arguments that can support your assignment work.

Researching keywords (e.g. Google AdwordsTM) and creating keyword strategies to help users identify content

Keywords are very "Key" to the success of a social media campaign or even web presence. Most search engines will use an algorithm to trawl and crawl over web pages and social media sites in order to index them in their databases. These bots and spiders will look for keywords and reoccurring words and terms on a site that could identify the purpose and intentions of the site. Google's algorithm is a highly guarded secret and changes numerous times through out the year keeping the web and social media experts on their toes to ensure that the content that they create is fresh and current and not untouched for years.

Google offers a service that allows users to identify keywords and to look at the potential success of these if used.

The use of "long tail" and "short tail" searches will allow those that are looking for appropriate keywords and terms to work out the correct/successful words and phrases for a campaign at a suitable cost.

Image taken from:- http://www.sem-express.com/internet-marketing-knowledgebase/search-engine-optimization/short-tail-long-tail-keywords-seo/

Try out Googles version first before setting up your own https://analytics.google.com/analytics/web/demoAccount

Now's time for you to have a go, follow the link to Google Adwords and create an account. Ensure that you use a username and password that you can remember as these will be of use to you in your case study

Now's time for you to have a go, navigate to Google Analytics and create an account. Ensure that you use a username and password that you can remember as these will be of use to you in your case study. Investigate the system, creating notes on what information can be recorded.

Researching the best time to publish content and creating a publishing schedule (type of content, frequency, day and time).

Living in a globalized world today means that company opening hours being 9-5 and only having a local client base has become a past memory, therefore companies now operate 24 hours a day 7 days a week through their social media and websites. Because of this reach to others in different geographical time zones companies need to consider the point in which they make announcements. The wonder of social media today allows administrators to set a time point in which a post is to go "live" this may be to correspond with a product launch, service availability or a peak time in a country where it is popular.

Companies will also need to consider the frequency that it posts message and tweets as posting too often could drive followers away as it becomes a nuisance and potentially worthless exercise or, that lack of posting may appear that the progress of a company is slow or uninteresting resulting in lack of engagement. It is suggested that once a day post on Facebook, and on Twitter 3 tweets in a day.

Using your social media pack follow the activity 3.11

Using your social media pack follow the activity 3.19

Using your social media pack follow the activity 3.20

Last Updated
2018-11-12 13:16:27

Links to Learning Outcomes		Links to Assessment criteria
Learning aim B: Develop a plan to use social media in a business to meet requirements - B3 Content planning and publishing		B.P3 Produce a plan to use social media in a business to meet its business requirements. B.P4 Review the plan with others in order to identify and inform improvements. B.M2 Justify planning decisions made, showing how the plan will fulfil its purpose and business requirements. BC.D2Evaluate the plan and use of social media in a business against business requirements. BC.D3Demonstrate individual responsibility, creativity, and effective self management in the planning and use of social media in a business context.

Links to Learning Outcomes

Links to Assessment criteria

Learning aim B: Develop a plan to use social media in a business to meet requirements - B3 Content planning and publishing

B.P3 Produce a plan to use social media in a business to meet its business requirements.
B.P4 Review the plan with others in order to identify and inform improvements.

B.M2 Justify planning decisions made, showing how the plan will fulfil its purpose and business requirements.

BC.D2Evaluate the plan and use of social media in a business against business requirements.
BC.D3Demonstrate individual responsibility, creativity, and effective self management in the planning and use of social media in a business context.

English

Key Terms:

SEO - Search Engine Optimisation, commonly used in identifying areas of text that can be used to improve the ranking of a web page or site in search engines in an effort to appear in the first few pages of a search engines results.

Maths

Probability: Using language e.g. ‘certain’ ‘likely’ ‘impossible’, looking at possible outcomes, calculating probability

Collect and record data: Questionnaires, Observation, Tally

https://www.tes.com/teaching-resource/challenge-toolkit-6063318 - Slide 43 Conceptual Confusion.

Thinking about setting up a business or just looking after your own finances? Open University has a FREE course that you can participate in to better understand how to manage your money.

http://www.open.edu/openlearn/money-business/managing-my-money-young-adults/content-section-overview?active-tab=description-tab