week 9

B5 Developing a social media policy

Working with a client to create a social media policy applicable to businesses, including:

• company philosophy (identifying and reflecting this in posted content)

• promotion of honesty and respect in posted content

• ways to ensure confidentiality of information

• methods of dealing with security issues

• separation of company and personal content

Within any company with a social media presence, it is inevitable that most of the employees will have their own personal social media profiles, it is therefore vital that they do not confuse the social media profile that they may manage for the company with their own profile. The company social media policy will remind the employee that they must never use the company profile to send a personal message or to get too personal in their messages on behalf of the company.

Assessment Support

Further Information about your client:
Where is the company based? UK
What is your logo? You can make one up
Who is your current target audience? All, children (education of what they provide to us, food and polenation) , middle age (products honey, wax, services) and older (hobbyist, and products)
How much does your honey, wax and furniture polish cost? 3- 4 pounds
Do you sell different types of honey and wax? Wild flower honey and standard molded bees wax
How much do you currently spend on marketing or would there be a chance of a marketing budget/do you advertise currently and if so where? none
How many employees do you have? 1, Me
Do you sell online at all? Not at the moment
What services do you offer? Bee swarm catching, food products and wax
Are there any discounts you offer? Not yet, but could look at a campaign
Is there a chance of a competition? Yes,

Last Updated
2018-04-16 13:27:00

Links to Learning Outcomes		Links to Assessment criteria
Learning aim B: Develop a plan to use social media in a business to meet requirements - B5 Developing a social media policy		B.P3 Produce a plan to use social media in a business to meet its business requirements. B.P4 Review the plan with others in order to identify and inform improvements. B.M2 Justify planning decisions made, showing how the plan will fulfil its purpose and business requirements. BC.D2Evaluate the plan and use of social media in a business against business requirements. BC.D3Demonstrate individual responsibility, creativity, and effective self management in the planning and use of social media in a business context.

Links to Learning Outcomes

Links to Assessment criteria

Learning aim B: Develop a plan to use social media in a business to meet requirements - B5 Developing a social media policy

B.P3 Produce a plan to use social media in a business to meet its business requirements.
B.P4 Review the plan with others in order to identify and inform improvements.

B.M2 Justify planning decisions made, showing how the plan will fulfil its purpose and business requirements.

BC.D2Evaluate the plan and use of social media in a business against business requirements.
BC.D3Demonstrate individual responsibility, creativity, and effective self management in the planning and use of social media in a business context.

English

Key Terms:-

Black Hat SEO techniques - These are when companies use methods to fool search engines in an effort to move websites and social media presences up in search results. This can breach search engine guidelines and terms and could result in removal of accounts, sites, and services.

Maths

Analysis of information: Interpreting Results, Drawing conclusions from data, Comparing data

https://www.tes.com/teaching-resource/challenge-toolkit-6063318

How 2's Coverage

Anonymous Assessment - Learners assess an anonymous piece of work containing deliberate mistakes against given success criteria.

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