C2 Content creation and publication
• Carry out research in order to produce engaging content for the intended target audience.
Careful consideration must be taken when it comes to the creation of content and ensuring that it is targeted to the correct and intended target audience. Companies should carry out research to gain knowledge to whether the content is correct and accurate for its audience, this can be done by participating in research with small focus groups of those that it is intended for. This can be time-consuming for some companies and could carry potential cost implications, alternatives to this would be to use the social media analytics tools that are built into the systems. These tools provide potential insights into the engagement and interaction of visitors with the posts, this would then allow the administrator to make changes and amendments to the posts to boost their presence.
• Produce, publish and manage content.
• Improve visibility of published content.
• Methods to encourage audience interaction, e.g. use of images, phrasing of text content, timing of posts to coincide with times when followers are online.
• Integration of information across company e-commerce website and social media websites.
• Adapting and testing content on different device platforms, e.g. mobile phones, tablets and notebooks.
Links to Learning Outcomes |
Links to Assessment criteria |
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Learning aim C: Implement the use of social media in a business - C2 Content creation and publication
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C.P5 Produce business-related content using appropriate features of social media which meet the requirements of the plan. C.M3 Optimise the content, format and features of social media which meet the requirements of the plan. BC.D2Evaluate the plan and use of social media in a business against business requirements. |
https://www.tes.com/teaching-resource/challenge-toolkit-6063318
Facebook uses an algorithm that selects what topics are hot and presents these to its users, research and presents what it does and its name.
Anonymous Assessment - Learners assess an anonymous piece of work containing deliberate mistakes against given success criteria.