week 1
Welcome To The World Of Tomorrow
Unit introduction
How do websites work? How do emails reach your computer? How does the use of computer applications affect your daily life? This unit provides an introduction to the modern online world. Starting with your own experiences, you will extend your knowledge of online services and investigate the technology and software that supports them. You will learn more about a range of services including email, online data storage, collaborative software, search engines and blogging.
This unit will help you understand the main technologies and processes behind the internet and investigate how they come together to let you view websites and send information across the world. The internet and web of tomorrow will be even more powerful, more connected, more intuitive and a more important part of our lives. This will result in an internet of services, objects and infrastructure (ubiquitous computing) which will radically change our lives. For example, smart appliances will be able to talk to each other, clothes will monitor our health and retailers will access social media to gain insight into shoppers’ preferences.
You will explore a range of digital devices, such as smart phones and digital music players and consider the technology that enables these devices to share and exchange information.
This technology has created new concerns regarding security and privacy. You will investigate these concerns and consider how users should behave online to safeguard themselves and respect others.
This unit is essential if you are considering a career in the IT sector. Online systems and technology have become part of everyday work, so being able to understand and work with this technology is relevant in many roles in the industry.
This unit supports all of the optional specialist units in the Award, especially: Unit 4: Creating Digital Animation, Unit 5: Creating Digital Audio, Unit 6: Creating Digital Graphics, and Unit 7: Creating Digital Video. It also supports Unit 8: Mobile Apps Development, Unit 9: Spreadsheet Development, Unit 10: Database Development, Unit 11: Computer Networks and Unit 13: Website Development, as these technologies form an important part of our online world.
TASK
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Learning Aims and Objectives:
Aim: In this weeks page, students will learn the different online services available to uses. Student will identify the different online services with examples of thier use and present these in a variety of different ways through the participation of set activities.
Objectives:
1. By the end of this weeks page students will be able to identify the what Online Communications services that there are providing examples of sites and platforms that can be used with the pros and cons.
2. By the end of the weeks page students will be able to identify different educational platforms and sites that can be used in the delivery of educational materials.
3. By the end of the weeks page students will be able to identify and explain business uses of online services and what benefit this provides them
4. By the end of the weeks page students will be able to discuss and evaluate the downloading services available to users of the internet, reflecting on the pro's and con's
5. By the end of the weeks page students will be able to identify the different entertainment services available to users.
Online services
Communication, real-time information, commerce, government, education, virtual learning environments, business, entertainment, download services Key terms in online communication
Whats an online service? How do i know if im using one!
The easiest way to remember this is by thinking, am i connected to the internet? If the answer is yes then you are using an online service. How about sending information to another person, maybe via email, am i using an online service? The answer is yes, sending an email requires an internet connection. So how can i access online serivces?
In small groups of 3 list the devices that you would consider to be able to access online services. (5 Min's)
The devices that you have provided all have some way of accessing the internet be it mobile or other, so when you consider that these devices are able to do this what other devices could be developed to do this?
In different groups of 3 list the devices that you would consider to be able to access online services now. (5 Min's)
DISCUSSION TIME!!!
is this devices connecting to the internet!?
Now that we have briefly looked at the devices that you could use to connect to the internet we should look at how the online services can be and are used.
Each of the services that are used have a number of advantageious points to them that benefit individuals and groups in business and society. We first need to understand what these are in order to be able to review them further. So online services can be,
- Communication
- Real-time information
- Commerce
- Government
- Education
- Virtual learning environment
- Business (different types of organisations)
- Entertainment
- Download Services
FACTIOD:
The communication platform Skype was sold to Microsoft for a reported 8.5 billion US Dollars in 2011 and is said to have over 600 million users.
Now that you have some understanding think abount the internet services and online services that you use.
Individualy create a list of the online services that you have used or know of, and provide some inforamtion to the examples of the service in what you could do. (5 min's)
Now in small teams using your lists colaborate your lists together and organise (put in order of popularity) your services, you should also give a brief justification of why you decided this.
Now that we have reviewed the areas of Communications, Real-time and Commerce using the activity sheet in the resources are (ACT1) list the Pro's and Con's of online commerce.
(20 min's)
Visit the UK Government site and review the services that are offered by the site.
(10 min's)
When we look at the Govenment services that are available we can look closer to home! If you consider your local council, these are run by individuals that are linked in some way to central govenment. The policys and legislation this is created by MPS (Members of Parliment) and Lords in parliment are enforced by your council. So all of this information can be found in a couple of areas. These being your local councils web sites and the government site.
So when we look at the serivces available we can do things like,
- Tax - You can pay for your car road tax
- Financial Tax- You may wish to create your own business and you need to pay tax on your profits and earnings
- Benefits - You may not have any employment so may be able to apply for work/ jobseeker benefits
- Benefits - You may have a child and bew able to claim child tax benefits
- Poll Tax/Counsil Tax - You or the person you live with will have to pay for key services such as firefighters, police and road and path cleaners amongst many other services
Education
This section of the online services area should be easy for you to recall. You should refer to your past experiances in school and at college. Now that you have been studying at this institution for a number of weeks now you have without a doubt accessed a learning area online. You will have probably been prompted to use your username and password to login. In most cases you will be using Moodle.
There are others that are available to use,
In small groups (no larger than 3) create a list of the Educational online serivces you know or have used.
We know that there are more than we can list however below are a couple
- BBC Bytesize
- AQA
- Sound Learning
- TES (Times Educational Suppliment)
- MyMaths
There are a mixture of VLE's (Virtual Learning Environment) and online websites that allow access to information and learning resources.
Business
Banking is an area where businesss can access information about thier accounts, they can also send money to others and between accounts, as well as make payments to clients, individuals and companies.
Some online business' offer services online that enable clients and customers to compare things.
Using a text editor of your choice create a simple docuent of the sites that might fall in to the catagory of comparison site.
You should look to include;
•Screenshots of the site
• What services they compare
We know that there are more than we can list however below are a couple
- BBC Bytesize
- AQA
- Sound Learning
- TES (Times Educational Suppliment)
- MyMaths
There are a mixture of VLE's (Virtual Learning Environment) and online websites that allow access to information and learning resources.
Entertainment
These services enable the access to the areas that we would consider and enjoyable and pleasing to use. These services can be catagorised in a number of areas.
In a group, discuss the entertainment area and the online services that would be available
You should look to use flip chart paper to help your thought showers (mind mapping)
Download Services
These services enable you to gain access to programs, music, information and other. These are most often linked to sites like, Piratebay and other torrent sites, however, we must not forget legitimate and legal sites and services such as iTunes e.t.c
In a group, discuss the download services area
You should look to use flip chart paper to help your thought showers (mind mapping)
Downloading is widely used by players and user and also machines. When we break down the area of download services we must consider ALL the users, and not limit this to humans.
Lets look at our PC's, how do we know that they are safe to use and that there is no chance of our files and documents being deleated?
If you think a little deeper, what services do we use to protect our computers?
•Windows Defender
• Security Essentials
•Anti Virus
QUESTION!! What happens after you install these programs? are you protected for life? How do you ensure that they are up to date?
ANSWER!! We must access the programs updater to enable it to run and check for new downloads of updates, and this should be done fairly often, some systems do this automatically.
Think about how you use the internet and online services. Working independently, list all the online services you use and provide examples of how you use each service.
Swap your list with a partner and compare them. Discuss the different types of services you have both listed.
Working in small groups, discuss which services are most popular and why you think this is. Decide on which services are most important for:
businesses
schools and colleges
people wanting to communicate with friends and family.
(40 min's)
Online services
Communication, real-time information, commerce, government, education, virtual learning environments, business, entertainment, download services Key terms in online communication
We as users of the internet can find that we are in situations where it appears and we don’t even realise it.
Using your experience of the online world create a simple document that discusses where we might see ad’s and adverts, additional to this identify why they and also the benefits of having them on your products
When we are look ing at the use and effectiveness of the onilne services we should also consider the business uses. When we in business company's will try to promote themselves and thier products online. This is important as this method can be seen by billions of people accross the world.
So how can this be done?
Advertising online can be done in a number of ways, this can be, via search engines. This is possibly the most viewed yet not really understood.
When you look at a search engines results pages based on the criteria you put in you will see some links have a yellow ad sign next to them and in some cases the top two results will be ad's.
As seen in the image below.
The reason that this is here is because the owner of the business has paid the search engine (in this case Google) to promote thier company when a set phrase or word is entered by the user. The owner in some cases will pay google each time a person clicks on the link this is called Pay Per Click or PPC. Pay Per Click Advertising uses others websites to host a digital advert, if a visitor to the site likes the advert and clicks on it because it might have a link to another product that they may consider buying, then they are taken to that website. The owner of the website that hosted the advert that was displayed will receive a small payment. This Pay-Per-Click system is also known as an affiliate model. This model is provided by a number of companies, such as, Google AdWords’, Yahoo Search Marketing and Microsoft adCenter.
ACTIVITY:
In small groups of 3 list the devices that you would consider to be able to access online services. (5 Min's)
Other advertising that can be used online is the use of Banners and Pop-ups. Business can register with search engines such as Google, Bing and Yahoo! so that their websites appear high up in a list of keyword searches, this is done by the company paying for links that appear when a user does a search. This can be seen when a search is done by the top two sites having the word sponsored against it.
ACTIVITY:
In small groups of 2 list the online services sites that you have visited that have pop-up and banner adverts on them.(hint:you will not need to go to far) (5 Min's)
Banners and pop-ups are a frustration of most web users, whether they are just browsing or looking for something specific. In most situations the banners and pop-up's are annimated so that they draw attention to themselves. These are in most cases distractions from the content of the page and an iratation to the visitor to the pages. Banner and pop-up ads often appear at the top of web pages or pop up on web pages and in
DISCUSSION TIME!!!
Where do you find most examples of banners and pop-up's and why? (10 min's)
Email is an alternative option for advertising.
In small groups of 3 discuss and create notes on whether Email a serious option to advertise or not and Why?(10 min's)
Email in the most part is informative and is used to make contact with individuals to present them with information that could be focused to thier needs, requirements and or interests. This can be both benificial to businesses and to clients however there are common issues associated with this, these could be,
- Spam filters
- Incorrect addresses
- None active accounts
These issues are likely to stop communication reaching individuals. We must remember that the use of this method of communication has areas that the bussiness must consider inorder for it to be effective, these are,
- Captures the users attention, use of images and colour
- Retains user interest, some interactivty such as a video
FACTIOD:
47 per cent of consumers expect an e-commerce page to load in two seconds or less.
Using your newly gained knowledge of ad’s and averts and how they capture attention and also how they can distract people’s attention, you are to create your own still image of an advert that you could place on a web site or video. You are able to use any of the graphical editing software’s available in class and you have the rest of the session to create this. You are able to use any existing products that are around or you can make your own up.
Last Updated
2024-08-27 15:03:11
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English
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How 2's Coverage
Anonymous Assessment - Learners assess an anonymous piece of work containing deliberate mistakes against given success criteria.
Anonymous Assessment - Learners assess an anonymous piece of work containing deliberate mistakes against given success criteria.
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