week 2
Learning Aims and Objectives:
Aim: In this weeks page, students will learn the different online services available to uses. Student will identify the different online services with examples of thier use and present these in a variety of different ways through the participation of set activities.
Objectives:
1. By the end of this weeks page students will be able to identify the what Online Communications services that there are and how they can make use of banners and ads with the pros and cons.
2. By the end of the weeks page students will be able to explain the use of Pay Per Click.
Online services
Communication, real-time information, commerce, government, education, virtual learning environments, business, entertainment, download services Key terms in online communication
We as users of the internet can find that we are in situations where it appears and we don’t even realise it.
Using your experience of the online world create a simple document that discusses where we might see ad’s and adverts, additional to this identify why they and also the benefits of having them on your products
When we are look ing at the use and effectiveness of the onilne services we should also consider the business uses. When we in business company's will try to promote themselves and thier products online. This is important as this method can be seen by billions of people accross the world.
So how can this be done?
Advertising online can be done in a number of ways, this can be, via search engines. This is possibly the most viewed yet not really understood.
When you look at a search engines results pages based on the criteria you put in you will see some links have a yellow ad sign next to them and in some cases the top two results will be ad's.
As seen in the image below.
The reason that this is here is because the owner of the business has paid the search engine (in this case Google) to promote thier company when a set phrase or word is entered by the user. The owner in some cases will pay google each time a person clicks on the link this is called Pay Per Click or PPC. Pay Per Click Advertising uses others websites to host a digital advert, if a visitor to the site likes the advert and clicks on it because it might have a link to another product that they may consider buying, then they are taken to that website. The owner of the website that hosted the advert that was displayed will receive a small payment. This Pay-Per-Click system is also known as an affiliate model. This model is provided by a number of companies, such as, Google AdWords’, Yahoo Search Marketing and Microsoft adCenter.
In small groups of 3 list the devices that you would consider to be able to access online services. (5 Min's)
Other advertising that can be used online is the use of Banners and Pop-ups. Business can register with search engines such as Google, Bing and Yahoo! so that their websites appear high up in a list of keyword searches, this is done by the company paying for links that appear when a user does a search. This can be seen when a search is done by the top two sites having the word sponsored against it.
In small groups of 2 list the online services sites that you have visited that have pop-up and banner adverts on them.(hint:you will not need to go to far) (5 Min's)
Banners and pop-ups are a frustration of most web users, whether they are just browsing or looking for something specific. In most situations the banners and pop-up's are annimated so that they draw attention to themselves. These are in most cases distractions from the content of the page and an iratation to the visitor to the pages. Banner and pop-up ads often appear at the top of web pages or pop up on web pages and in
Where do you find most examples of banners and pop-up's and why? (10 min's)
Email is an alternative option for advertising.
In small groups of 3 discuss and create notes on whether Email a serious option to advertise or not and Why?(10 min's)
Email in the most part is informative and is used to make contact with individuals to present them with information that could be focused to thier needs, requirements and or interests. This can be both benificial to businesses and to clients however there are common issues associated with this, these could be,
- Spam filters
- Incorrect addresses
- None active accounts
These issues are likely to stop communication reaching individuals. We must remember that the use of this method of communication has areas that the bussiness must consider inorder for it to be effective, these are,
- Captures the users attention, use of images and colour
- Retains user interest, some interactivty such as a video
47 per cent of consumers expect an e-commerce page to load in two seconds or less.
Using your newly gained knowledge of ad’s and averts and how they capture attention and also how they can distract people’s attention, you are to create your own still image of an advert that you could place on a web site or video. You are able to use any of the graphical editing software’s available in class and you have the rest of the session to create this. You are able to use any existing products that are around or you can make your own up.
Last Updated
2024-08-27 15:26:28
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English
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How 2's Coverage
Anonymous Assessment - Learners assess an anonymous piece of work containing deliberate mistakes against given success criteria.
Anonymous Assessment - Learners assess an anonymous piece of work containing deliberate mistakes against given success criteria.
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