First let us look at what is the difference between "quantitative" and "qualitative"!
When you undertake your own research you will obtain two main sorts of information. The first is called quantitative and the second is called qualitative. Quantitative information can be measured and counted. It can usually be shown as a set of numbers and is often presented in the form of tables, charts, and diagrams. Both primary and secondary research methods can produce quantitative information.
The results of qualitative research are often more difficult to analyse than quantitative data and the information is often difficult to represent statistically, particular if the responses are personal and subjective. Examples of qualitative feedback to a website could be...
o target market
o customer requirements and needs
o gaps in the market and the potential demand opportunities for a product or service
o current market trends
o competitor analysis
o economic climate
o business risks.
o planning research, including:
– defining the purpose of the research and setting objectives
– planning data to be collected, including primary and secondary
– methods of collection
o carrying out research, including:
– sample size
– sample method
– questionnaires
– surveys
o interpreting research findings, including:
– statistical procedures, e.g. central tendency, range, time series, scatter diagrams, trends, use of spreadsheets for analysis
– presentation of findings, e.g. reports, tabulations, graphics
– conclusions
– recommendations for action
– limitations of research, e.g. reliability of sample, accuracy, bias, subjectivity
Links to Learning Outcomes |
Links to Assessment criteria |
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B2 Research the market opportunities for an IT product or service |
Reading: Read and understand texts, selecting material appropriate to purpose, collating from different sources and making comparisons and cross-references as appropriate.
Sentence Structure: Use a range of sentence structures for clarity, purpose and effect, with accurate punctuation and spelling.
Voice: Opportunities within lesson to develop their own reflective writing as well as develop technical writing skills within the production of their treatment.
Analysis of information: Interpreting Results, Drawing conclusions from data, Comparing data
Ratios: Calculating ratios, applying ratios, Scales e.g. Maps
Using Numbers: Counting, Place value, adding and subtracting, multiplying and dividing.
Analysis of information: Interpreting Results, Drawing conclusions from data, Comparing data
Anonymous Assessment - Learners assess an anonymous piece of work containing deliberate mistakes against given success criteria.