o product or service features and assessment of the benefits, including how well the proposed solution meets the customer’s requirements, solves the problem(s) and whether it is unique
o sustainability assessment depending on the product or service proposed, e.g. environmental impact, waste material, power usage, choice of material, recycling and reuse
o security assessment, e.g. analysis of secure servers, software source control, ‘penetration’ testing and password protection
o usability assessment, e.g. the appropriate design of user interfaces ensuring smooth and consistent integration with any required systems
o financial assessment, including assessing the viability of the idea, revenues, costs
o potential size of the market
o legal assessment, including assessing the current and relevant legal requirements e.g. the Patents Act 1997, the data protection legislation, the Health and Safety at Work etc. Act 1974 or other relevant international equivalents.
o design information, e.g. storyboard, flow chart, and infographics
o prototype products or services, e.g. website, computer programs and computer devices and video evidence.
o product knowledge
o knowledge of the market
o understanding customer requirements and needs
o promotional methods
Links to Learning Outcomes |
Links to Assessment criteria |
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Learning aim B: Develop a marketing plan for an IT product or service based on market research B1 Select a product or service idea to market for an IT enterprise |
Reading: Read and understand texts, selecting material appropriate to purpose, collating from different sources and making comparisons and cross-references as appropriate.
Sentences with different forms: statement, question, exclamation, command
Statistic extracting information: Tables, Diagrams, Charts and Graphs
Analysis of information: Interpreting Results, Drawing conclusions from data, Comparing data
Anonymous Assessment - Learners assess an anonymous piece of work containing deliberate mistakes against given success criteria.