week 3
Characteristics of video
Genres
The term genres refer to the categorization of content that falls within specific parameters. A genre classification consists of four elements or parts the character, story, plot, and setting. An equation for remembering the genre is: Story (Action) + Plot + Character + Setting = Genre. Within film and video we find an extensive list of categories some of which are;
- Action
- Animation
- Comedy
- Crime
- Drama
- Fantasy
- Historical
- Horror
- Romance
- Science Fiction
- Thriller
Some examples of the films/videos and clips that fall within these genres are;
Action
Animation
Comedy
Crime
Fantasy
Historical
Horror
Codes and Conventions
There are three types of media codes, symbolic codes, technical codes and written codes. Conventions are expected ways in which codes are organised in a product.
Image taken from https://media.codes/
symbolic codes,
technical codes
written codes
Using the link below and other sources create a set of notes to discuss the different codes and conventions found within videos. Inside these notes you should look to provide examples and samples that can enable you to make discussions around their usage
https://media.codes
Visual Language (e.g. colour, signs and symbols, framing, style)
Visual language in films relates to how imagery conveys things like story ideas or meanings. Perspective, color, and shape can all be used to support a story by guiding the audience to see and feel certain things.
Further Details to Visual language can be found Open Lab BMCC
Find a frame from one of your three favorite films. Review and analyse how shapes are used. Identify what are the characteristics that help establish the mood and story.
Content (e.g. narrative, information, dialogue, segments)
The content within a video needs to follow some form of process, this gives the video some meaning and direction and can allow viewers to be invested in watching the production.
Narrative
The narrative of a video production tells the story of a subject, trying to entertian the audience, this narrative could be used as a story. Typically a narrative will have a beginning, middle, and end. The narrative of the production can build up to a dramatic conclusion or point within the production.
Dialogue
Dialogue in a video is important as this sets out the overall message that you wish to deliver to your audiences. There are a number of videos/films/shorts and adverts that use dialogue to present the message of the product, brand or service without directly stating what they are selling, promoting or informing.
Classic examples of effective use of dialogue in this context can be seen below.
Segment
Segments in video normally divides the story into a series of sequences that together, make up the progression of the plot of the story which drives the visual elements forward. Generally, a movie is made up of many sequences that are composed as a group to provide the finished narrative - Taken from https://beverlyboy.com/filmmaking/what-is-a-segment-in-film/
Such an example of where segments have been applied within an organisation can be seen here
https://www.decisionanalyst.com
Audio and Visual elements (e.g. images, visual effects (VFX), animation, motion graphics, music, dialogue, sound effects.)
Images
Images can play a key function in video productions providing an audience with illustrative information that could lead to decisions being made.
Visual Effects
The use of a visual effect can sharpen a video by making it more informative than the use of a still image and discussing its representation. classic examples of where this has been used is in news broadcasting of general and local elections.
Animation
Music
The use of music in a video can be very powerful, it has the ability to intensify the scenes and mood of a video.
Take a clip of a scene from a film that you have watched recently, where you are able mute the audio from the clip, and assess how the clip works without its audio.
Music can have a reverse impact too, look at the video below where silly music has removed the drama of the clip.
Sound Effects
Sound effects within video production can have a number of meanings. Any sound recorded that is electronically or digitally produced can be classed as a sound effect. There are four main categories of sound effects, these are;
Principle effects are at times referred to as "Hard Effects" these can be the sound of a car passing, a rocket taking off, or the firing of a gun. These sounds can be captured outside of the studio in the field by a recording team.
Background effects are also referred to as ambient sounds. These types of sounds can be essential to creating a sense of realism in a production. This could be the noise of a busy shopping center, the hustle and bustle of a train station to the sound of the wind in the trees.
Foley sound effects are sounds that are recorded to mirror the actions to those that are being recorded in productions, allowing for a more intensified, over-exaggeration of the original. For example the opening of a creaky door.
Designed sound effects are those that do not occur in the real world, these could be the sound of a transformer, transforming into a car.
A good example of this type of recording can be seen in the below video.
SoundWorks Collection: The Sound of WALL•E from Michael Coleman on Vimeo.
Formats
The format of a video can come in ranges depending on its purpose and its target audience. There are a number of formats that a video can be presented in these are;
multi-camera live event
Documentary
A documentary format is intended to educate by immersing you in the setting that is being discussed or presented. These formats normally have a start, a middle, and an end. A good example of this can be seen in the BBC Frozen Planet 2 documentary.
In this production the start might have specific species in focus that they begin with, discussing how climate change had created troubles and issues that the animal may now face.
The middle of the production might look at how the animal has adapted to the changes that it now faces, but also how this has impacted the number of these animals in existence.
Finally, the production might end with what we can do to slow or stop this decline and impact, and, what this could mean to us.
Advert
Adverts are intended to be short, sharp, punchy, and memorable. They normally run on average for 30 seconds and can appear before films, in the middle of a TV program, and interspersed in YouTube video content amongst a number of other live and streamed video platforms.
Classic adverts promote goods, products, and services to a wide audience, whether they are interested or not. However, this doesn't mean that they do not create a following. Examples of adverts where they themselves have enabled a side business would be "Compare the Market" or Compare the Meerkat when they launched their marketing campaign in the January of 2009 it created a large amount of interest from potential clients to the comparison website but also to the animals themselves. The company went on to release mechanised featuring their mascot to entice other clients.
Title Sequence
The use of a title sequence in a video product is to inform the audiences of the name of the work/production that is being presented, typically these will include information/banners or short clips of those that were involved in the creation of the final production. These can quite often be seen in the opening sequences of a movie or film where the production teams and companies that worked together have their company branding shown. These are now incorporated into the theme of the film to keep the audience entertained and enticed.
Short
The short format of a product tends to be on average between 30 seconds to 3 minutes long. This format has exploded over the past number of years with social media jumping into the market of "Shorts" this is fast becoming a popular format for younger audiences and as such a number of influencers have moved to this format of video to support their other traditional formats. Companies have also utilized this format to promote products and services that are due to be released soon by creating "teaser" platforms like Instagram, Youtube and TikTok are soaking these up and the users to these platforms are swelling as a result. Other uses of short videos have been for instructional direction on products, acting like a traditional paper-based how-to.
Ident
Idents have been used widely for a number of years from the classic BBC globe to E4's quirky stings.
Corporate
Corporate videos are all about selling a company's vision, beliefs, products, and services. Inside of these videos a company can tell the story of their creation to their desires and what makes them the leader in their areas. The videos may have interviews with key people inside of the organisation and in places their current customers.
Now it's time to consider what has been covered over this and the previous weeks and link this to esports! Video productions can educate, inform, entertain, and promote. In your notes, presentations, and Canva productions you will now be equipped with the core detail that will support your 1st assessment.
Last Updated
2022-10-12 11:14:41
Links to Learning Outcomes |
Links to Assessment criteria |
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LOA - Explore video products in esports/games |
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English
Maths
How 2's Coverage
Anonymous Assessment - Learners assess an anonymous piece of work containing deliberate mistakes against given success criteria.
Anonymous Assessment - Learners assess an anonymous piece of work containing deliberate mistakes against given success criteria.
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