↑
Top 

week 4

Learning aim B: Undertake video pre-production for an esports/game brief

B1 Proposal and planning

Market research

Client Brief,

Understanding your client brief is important to the successful sign-off of the produced video product. It is important to identify the needs and requirements of the video to be created. However, there needs to be a dialogue between the client and the professional as to what is appropriate, and, achievable. Clients tend to have limited knowledge of the development process of most things as they are the ones approaching you the professional to create a product. This is true across most if not all service sectors, as if they could do it then they would, and possibly with an inferior product. 

After this dialogue has begun is vital to provide a written brief/proposal of your understanding of the core requirements that the client has and reach an agreement to what will be created and also required from both sides.

 

Audience,

The audience of the product must always be considered during pre-production and post-production. If the created product is not able to reach these individuals then it could be classed as a failure and a waste of money and time.

It is a good idea to conduct research into the behaviors of the intended target audiences, this can be done using things like surveys, polls, forums, and focus groups. This will provide an invaluable level of detail and direction to the producers of the video product going forwards. 

 

Competitor analysis,

Research into the area of focus can provide detail of potential competitors within the sector where the video product will be going. This research of potential competitors will provide questions to the development of the video, such questions could be;

What impact did the competitor's video have in the area that it was aiming at?

Are there any areas that they missed that could be jumped on in our production?

What is their message?

Did it cover equality and diversity?

 

Consider looking back at your submissions for the first assessment of 3 videos in Esports. Could any of these influence your decisions of how you'd create your own video? You will be planning and creating your own video to promote esports, are there elements that you might incorporate in your video that appears in other, however, reflecting on these potential competitor videos what would you do to make yours different, pop and stand out?

Similar and existing video products,

When creating ideas for the market you may find from your research that there may be other video products out there that have already been created in the same style and direction as your intentions. However, this should not stop or change the creation of a proposed video, it should be an opportunity to build on their style and possibly allow for some playful competition between brands and competitors. As you can see from the clip below this has happened in some productions.

 

Creative opportunities.

When planning or designing a video product, opportunities to present the content in alternative ways may present themselves. There may be more unconventional methods to produce more impactful videos. If we look at informative health videos some don't know much about the area of focus they present an alternative narrative that shock, raises awareness, or exemplifies the health issue.

Focus Groups, Questionnaires and Personal views

so what is a focus group? what is its purpose? A focus group is basically a group of people who come together to discuss and provide feedback on a particular topic or product. Think of it like a casual chat session with friends, but instead of just chatting about random things, you're giving your thoughts and opinions on something specific. Companies and organisations use focus groups to get a better understanding of what their target audience thinks about their products, services, or ideas. The goal is to gather information and insights that can be used to improve and make informed decisions. So, it's like being part of a team that helps shape the future of a product or brand.

Using questionnaires will enable you to gather and capture in-the-moment opinions/views to then use them to provide Qualitative (in-depth views) and Quantitative (statistical, 4 out 10 people liked the ....) data. This can support the move in a specific direction as the data is showing trend and customer focus

 

Consider the video above, at what point did the advert discuss or identify its product/service or message? Discuss and reflect on how this video hooked the audience into the production. Consider what you would adjust/change or amend to the clip. What feelings did this video evoke? What message do you think it gave?

 

Carry out research using the internet on the use and availability of a proposal document for video production. In your research reflect and assess the common points that appear in the documentation. Take the common bits that you find across the documents you find and build and construct your own proposal document. You may find that there are some headings that may not be relevant however there may be some that do not appear on others that could provide further detail and support in your template.

Useful links to consider : Pre-Production software - www.celtx.com  ---  Free Pre-Production documents  - www.FilmSourcing.com 

 

Making your proposal clear is important to enabling others to understand your ideas, direction and requirements. Provide detail in your pre-production documents that follow the below.

Proposal

A proposal can be a document that identifies requirements and offers creative direction and ideas to the client's brief. This proposal can be made up of a number of sub-documents that provide pinpoint detail to location, camera angles, and colour grading and styles. 

 

Proposal with subject content idea,

 

Format,

The use of the correct format can key another key factor to drive engagement in video production. At this point of the proposal, you should look to identify the format that your production will take. The formats that we have available are; Documentary, Shorts, Teasers, Idents and Corporate

Genre,

The classification of the product should be identified to the client, this will be one of an extensive array of genres to include, Action , Historical, or Drama to name a few. You may find that your production spans a few genres but this should be clearly identified here.

Style,

 

Audience,

The audiences that productions can be pitched to vary significantly based on the content and the games that are being used. Consider small indie productions that have small active gamers within their community and the promotion of a new piece of DLC (Downloadable Content), the developer would need to review the player's demographics, such as, 

• Age,
• Gender,
• Location,
• Preferred Socials,

From this the development of video materials to promote, the updates can be done and most importantly disseminated.

 

Market research is a valuable tool in these stages of a proposal as it can be used to back up discussions of content and direction. It is useful to enable clarity to the actual people that your product will be for.

 

Purpose,

The ability to understand the purpose of the proposed video product is an important metric that will allow for the measure of its success. Identifying the purpose will also enable the client to agree on what direction the production will go.  Is the video to inform, document, educate or entertain? Highlighting this back to the client will formalise the intent and agree its output. 

Budget.

The first thing that clients will need to know about any potential video production is how much it is likely to cost. Detail about the duration of the project and any equipment that may be required to plan, shoot, edit and produce a video, should be displayed clearly to the client. 

Elements that should appear in the budget would be things like the storyboarding hours to any actor or talent payments down to the costs of licensing editing software and stock assets. 

The presentation of such information can be done using a simple spreadsheet or if available a professional accounting tool. Either of these tools is sufficient to outline and display the projected costs and fees to the client so that they are able to make an informed decision or challenge back on elements within the proposal.

Below is an example of a budget spreadsheet; 

Image sourced from Linkedin article by Nina Froriep

 

Some Great resources can be found for pre-production and planning at https://www.filmsourcing.com/blog/production-documents

 

 

 

Last Updated
2023-02-09 11:40:36

---

Links to Learning Outcomes		Links to Assessment criteria
Learning aim B: Undertake video pre-production for an esports/game brief		B.P3 Carry out appropriate esports/game pre-production planning. B.P4 Source and create appropriate pre-production assets. B.M2 Develop effective planning and pre-production for esports/game that is clearly informed by research. BC.D2 Create an accomplished and thoroughly developed esports/game video that applies video production and post-production techniques fluently.

---

English and Maths Coverage

---

Stretch and Challenge

---

Homework

---

How 2's Coverage

---

Equality and Diversity Calendar

Files that support this week

---

Democracy: | Rule of Law: | Mutual Respect: | Individual Liberty: | Acceptance of Difference: | College Values:

Week 3←
PrevWeek 4←
PrevWeek 5←
Prev→
Next→
Next