A unique selling point or USP is a characteristic, feature or idea that sets a product, service or game idea apart from its competitors and makes it more appealing to consumers. In a sense, it is the "thing that makes your product, service or game idea stand out from the crowd and gives people a good reason to choose it over other options."
For example, if you to Valorant and fortnight as a game concept and looked at what one game does that the other doesn't. Then the creation of a game idea that merges these two shortfalls or gaps in the game together could make its own successful idea.
A sales pitch summarizes the key features and benefits of the game and highlights why it is an attractive proposition for potential players, publishers, investors, or other stakeholders. In this section of any proposal you should look to include brief points that discuss the following;
Unique Selling Point: A clear and concise statement that highlights what sets the game apart from its competitors and why it will be appealing to players.
Gameplay: A brief overview of the game's mechanics and objectives, including how players will interact with each other and the game world.
Art Style: A description of the game's visual and audio style, including illustrations or concept art and any key design decisions.
Community Features: A discussion of the game's community and social features, including multiplayer modes, leaderboards, and in-game events.
Monetization: A description of the game's monetization strategy, including in-app purchases, advertisements, and other revenue streams.
Target Audience: A description of the target audience for the game, including demographic information and what they are looking for in an esports game.
The goal of a sales pitch in a game design document for an esports game is to create a compelling narrative around the game that will generate interest and excitement, and convince potential stakeholders that the game is a worthwhile investment. By highlighting the key benefits and features of the game, and explaining why it is unique and appealing, the development team can create a compelling case for the game and increase its chances of success.
A game treatment typically includes information such as the target audience, the genre of the game, the setting and storyline, the main characters and their motivations, the objectives and challenges of the game, and the proposed budget and timeline for development. It also includes sketches, diagrams, and mockups of key game elements such as characters, environments, and interfaces to help convey the vision for the game.
The game treatment is an important tool for getting buy-in from stakeholders and investors, as it provides a comprehensive and visual representation of the proposed game. It helps ensure that everyone is on the same page about the goals and vision for the game, and provides a reference point for decision-making throughout the development process.
A typical esports game treatment document might include the following elements:
Overview: A brief description of the game, including its concept, genre, and target audience.
Setting: A description of the game world, including its geography, history, and culture.
Mechanics: An overview of the game's objectives, mechanics, and controls, including how players will interact with each other and the game world.
Characters: A description of the characters players will control, including their abilities, motivations, and backstories.
Story: A synopsis of the game's narrative, including its main plot and any subplots.
Art Style: A description of the game's visual and audio style, including illustrations or concept art and any key design decisions.
Community Features: A discussion of the game's community and social features, including multiplayer modes, leaderboards, and in-game events.
Monetization: A description of the game's monetization strategy, including in-app purchases, advertisements, and other revenue streams.
Marketing Plan: A brief overview of how the game will be marketed, including target audiences, marketing channels, and promotional activities.
The goal of a game treatment is to provide stakeholders with a clear and concise understanding of the game, and to generate excitement and interest in the project. By clearly articulating the concept, setting, mechanics, and other key elements of the game, the development team can build a strong foundation for the game and increase its chances of success.
A concept document in esports game design is a document that outlines the main features, game mechanics, objectives, and overall vision for the game. It serves as a guide for the development team and stakeholders to understand the concept and make informed decisions regarding the direction of the project.
A concept document for an esports game typically includes information such as the target audience, the genre of the game, the setting and storyline, the game's unique selling points, the target platform, and the proposed budget and timeline for development. It also includes sketches, diagrams, and mockups of key game elements such as characters, environments, and interfaces to help convey the vision for the game.
The concept document is an important step in the game development process, as it sets the foundation for the rest of the project. It helps ensure that everyone is on the same page about the goals and vision for the game, and provides a reference point for decision-making throughout the development process.
A design document provides detail of an esports game,
Gameplay: A detailed description of the gameplay mechanics, controls, and objectives.
Art Style: A description of the visual style and aesthetic of the game, including illustrations or concept art.
Technical Requirements: A list of the hardware and software requirements for the game, as well as any performance considerations.
User Experience: A description of the user interface, menu systems, and in-game tutorials.
Game Modes: A description of the different game modes, including single-player, multiplayer, and co-op modes.
Monetization: A discussion of the monetization strategy for the game, including in-app purchases, advertisements, and other revenue streams.
Scheduling: A project timeline and schedule for the development of the game, including milestones and deadlines.
Team Structure: A description of the roles and responsibilities of the development team, including the project lead, artists, programmers, and designers.
Budget: An estimate of the budget required to develop the game, including salaries, software costs, hardware expenses, and other costs.
In any of the above documents, you need to ensure that you identify what genre your game idea falls within. It is worth noting that games can fall within a number of different genres based on the concepts of the games and its mechanics. There are a number of different genres that games are categorized within, some of these are;
Firstly we must understand what Gameplay elements are! These elements or components make up the gameplay experience in a. These elements can include:
Mechanics: The underlying rules and systems that govern how the game operates.
Objectives: The goals that players work towards, such as collecting items or defeating enemies.
Controls: The buttons, keys, or touch commands that players use to interact with the game.
Levels or Worlds: The various stages of the game that players progress through.
Challenges: Obstacles, enemies, or puzzles that players must overcome in order to progress.
Power-ups or upgrades: Items or abilities that give players an advantage over their opponents.
Story or Narrative: The background, characters, and events that provide context for the game.
Audio and Visuals: The sounds, music, and graphics that create the game's atmosphere.
Replayability: The degree to which players can repeat the game and have new experiences.
These elements can vary greatly from game to game and are an important part of the design process for game developers. They are what make each game unique and determine the type of gameplay experience that players will have.
So we need to consider and discuss where these might appear in our game ideas.
When discussing the game idea and covering its intent it is vital to discuss the links to games that may have inspired the development of this proposal. These games will in most places be a potential competitor too. This is an opportunity to review and reflect on the market share of the game, you are able to discuss the potential audiences and scales available to your proposal.
Links to Learning Outcomes |
Links to Assessment criteria |
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C.P5 Produce a games design document for the chosen esports game C.M3 Produce a detailed games design document for the chosen esports game BC.D2 Evaluate the effectiveness of the games design document, showing development and implementation of the character concept created |
Anonymous Assessment - Learners assess an anonymous piece of work containing deliberate mistakes against given success criteria.