A brand, e.g.: a strategy, perception of a customer, a logo, a legal instrument, a company, a personality, a vision, an identity, an image.
Use of a brand:
o new brands
o brand extensions
o sub brands.
Targeted audiences.
Types of brands.
Brand: a characteristic name, symbol or shape that distinguishes a product or service from that of another esports organisation.
Types of brand:
o esports team name and logo and variants of these for different applications and digital content, e.g. image-based, text-based or image and text based
o product and product ranges, such as associated merchandise
o sub brands.
Esports teams, e.g.:
o Fnatic
o Excel
o TSM
o Dignitas
o SKT 1
Last Updated 2023-01-03 16:31:43
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English
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How 2's Coverage
Anonymous Assessment - Learners assess an anonymous piece of work containing deliberate mistakes against given success criteria.
Anonymous Assessment - Learners assess an anonymous piece of work containing deliberate mistakes against given success criteria.
