week 3

B1 Researching a brand

A brand, e.g.: a strategy, perception of a customer, a logo, a legal instrument, a company, a personality, a vision, an identity, an image.

Use of a brand:

o new brands

o brand extensions

o sub brands.

Targeted audiences.

Types of brands.

Brand: a characteristic name, symbol or shape that distinguishes a product or service from that of another esports organisation.

Types of brand:

o esports team name and logo and variants of these for different applications and digital content, e.g. image-based, text-based or image and text based

o product and product ranges, such as associated merchandise

o sub brands.

Esports teams, e.g.:

o Fnatic

o Excel

o TSM

o Dignitas

o SKT 1

Last Updated
2023-01-03 16:31:43