week 4

B1 Researching a brand

 

A brand, e.g.: a strategy, perception of a customer, a logo, a legal instrument, a company, a personality, a vision, an identity, an image.

 

Use of a brand:

o new brands

o brand extensions

o sub brands.

 

Targeted audiences.

 

Types of brands.

 

Brand: a characteristic name, symbol or shape that distinguishes a product or service from that of another esports organisation.


 


Last Updated
2023-01-03 16:36:31

Links to Learning Outcomes

Links to Assessment criteria

Learning aim B: Develop a brand for an esports organisation

 

B.P3 Explore existing esports brands

B.P4 Develop an esports brand for an organisation

B.M2 Analyse the developed brand with an existing brand

BC.D2 Justify the promotional methods for the selected brand



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How 2's Coverage

Anonymous Assessment - Learners assess an anonymous piece of work containing deliberate mistakes against given success criteria.



Anonymous Assessment - Learners assess an anonymous piece of work containing deliberate mistakes against given success criteria.

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