week 5
B2 Designing a brand• Brand processes:
o modelling of products
o prototyping.
• Testing.
• Feedback.
• Idea generation:
o logo
o logo placement
o positioning.
• Production.
• Design associated branded merchandise:
o appeal
o target market.
B3 Materials and processes
• Aspects:
o the message – What the communication needs to say
o the medium – How to get the materials across.
• Promotion of the brand.
• Materials:
o digital: images, colours, typography, video, graphics, sound
o physical: card, plastic, fabric, paper, metal, readymade objects.
• Software:
o Photoshop, Illustrator, Raptor, After effects, Premiere pro.
Last Updated
2023-01-03 16:38:42
English and Maths
English
Maths
Stretch and Challenge
Stretch and Challenge
- Fast to implement
- Accessible by default
- No dependencies
Homework
Homework
Equality and Diversity Calendar
How to's
How 2's Coverage
Anonymous Assessment - Learners assess an anonymous piece of work containing deliberate mistakes against given success criteria.
Anonymous Assessment - Learners assess an anonymous piece of work containing deliberate mistakes against given success criteria.
Links to Learning Outcomes |
Links to Assessment criteria |
|
|---|---|---|
Learning aim B: Develop a brand for an esports organisation |
B.P3 Explore existing esports brands B.P4 Develop an esports brand for an organisation B.M2 Analyse the developed brand with an existing brand BC.D2 Justify the promotional methods for the selected brand |
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