o sound and music
o atmosphere and interaction.
o customers – their age, location, interests, concerns
o ideas for financing
o ideas for implementation.
o peer to peer
o tutor.
o print, e.g.: newspapers, magazines, billboard posters, direct mail, press releases
o ambient, e.g.: bus and taxi sides, desktop items such as pens
o digital, e.g.: SMS texts, podcasts, blogs, pop-ups, banners, social networking
o audio, e.g.: radio, podcasts, public address systems.
Links to Learning Outcomes |
Links to Assessment criteria |
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Learning aim D: Create a plan to promote the brand |
D.P7 Develop a plan to promote the chosen brand D.P8 Review the success of the plan D.M4 Develop a detailed plan to promote the chosen brand and review feedback D.D3 Evaluate the plan with recommendations based on feedback |
Anonymous Assessment - Learners assess an anonymous piece of work containing deliberate mistakes against given success criteria.