week 7

D1 Develop a success plan

• Non-visual communication, e.g.:

o sound and music

o atmosphere and interaction.

• Ethical considerations, e.g. inclusivity, accessibility, age, vulnerable people, consent.

• Researching an idea for a product or service, benefits and features, reasons for selection.

• Resources required: human, financial, physical.

• Plan and vision:

o customers – their age, location, interests, concerns

o ideas for financing

o ideas for implementation.

• Mind maps.

• Questionnaires.

• Surveys.

• Market Research.

• Feedback:

o peer to peer

o tutor.

D2 Launching a brand

• Advertising methods:

o print, e.g.: newspapers, magazines, billboard posters, direct mail, press releases

o ambient, e.g.: bus and taxi sides, desktop items such as pens

o digital, e.g.: SMS texts, podcasts, blogs, pop-ups, banners, social networking

o audio, e.g.: radio, podcasts, public address systems.

• Promotion of the brand.

• Marketing.

• Funding.

Last Updated
2023-01-03 16:44:36