o modelling of products
o prototyping.
• Testing.
o logo
o logo placement
o positioning.
• Production.
o appeal
o target market.
o the message – What the communication needs to say
o the medium – How to get the materials across.
o digital: images, colours, typography, video, graphics, sound
o physical: card, plastic, fabric, paper, metal, readymade objects.
o Photoshop, Illustrator, Raptor, After effects, Premiere pro.
Links to Learning Outcomes |
Links to Assessment criteria |
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|---|---|---|
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Learning aim B: Develop a brand for an esports organisation |
B.P3 Explore existing esports brands B.P4 Develop an esports brand for an organisation B.M2 Analyse the developed brand with an existing brand BC.D2 Justify the promotional methods for the selected brand |
Anonymous Assessment - Learners assess an anonymous piece of work containing deliberate mistakes against given success criteria.