Business Applications of Esports in Social Media
Unit: 10
Social media websites are a popular way for people to communicate and share information with friends and family. People spend a lot of time on social media websites and they give esports organisations opportunities to interact with people, for example, to promote their products or services and to provide customer service. You may be familiar with social media for personal use and in this unit, you will discover how it can be used in an esports organisational context.
You will explore different social media websites, the ways in which they can be used and the potential pitfalls when using them for organisational purposes. You will develop a plan to use social media strategies within an esports organisation to achieve its specific business aims and objectives. You will then implement the plan, developing and posting content and interacting with others. Finally, you will collect data on the esports organisation’s use of social media and review the effectiveness of your efforts.
This unit will help you to progress to employment in specific esports roles. The unit will also help you to progress to further study in higher education or professional qualifications in esports.
