Using Social Media in Business
Unit: 3
Unit introduction
Social media websites are a popular way for people to communicate and share information with friends and family. People spend a lot of time on social media websites and they give businesses opportunities to interact with people, for example to promote their business, to encourage people to visit their e-commerce site and buy, to provide customer service.
You may be familiar with social media for personal use and in this unit you will discover how it can be used in a business context. You will explore different social media websites, the ways in which they can be used and the potential pitfalls when using them for business purposes. You will develop a plan to use social media strategies for business purposes to achieve specific aims and objectives. You will then implement the plan, developing and posting content and interacting with others.
Finally, you will collect data on the business use of social media and review the effectiveness of your efforts. Understanding how to use social media for business purposes is useful for employment in information technology and in a variety of business sectors. Also, social media skills are closely linked with web and mobile applications development. This unit gives you a starting point for progression to roles such as social media specialist, content developer and web developer.
Learning aims In this unit you will:
A Explore the impact of social media on the ways in which businesses promote their products and services
B Develop a plan to use social media in a business to meet requirements
C Implement the use of social media in a business.
