R1 - Business context -A
Unit: 1
Business contextThe business environment, including the importance of serving customer, end user and business needs, such as, customers, competitors, suppliers, government; and the social, political, legal and technological factors The value of Digital to the business: the value of the service to the customer and users
measurable value of the service to growing the business
processes and business models
context and market environment
Technical change management including:
risk
impact
configuration
document
request for change
roll back planning
reproducibility
traceability
Examples of how organisations respond to change, why change is needed, and change management procedures, such as, New Driver Licensing Online System, NHS e-Referral Service (e-RS), Crown court digital case system, AI banking solutions provided by traditional banking services preparing for change, managing change and reinforcing change, relevant to Digital in a range of contexts:
legal
regulatory
political
economic
social
technological
environmental
Understand the significance of customer needs, including:
customer issues
pain points
business value
brand awareness
cultural awareness/ diversity
accessibility
internal/ external audience
level of technical knowledge
profile
Understand the risks in business context, including:
privacy
non-compliance
audience exclusion
resilience
security
Examples of codes of conduct, implications of hacking and non-compliance, a working understanding of putting values into practice e.g. Google code of conduct
