Business contextThe business environment, including the importance of serving customer, end user and business needs, such as, customers, competitors, suppliers, government; and the social, political, legal and technological factors The value of Digital to the business: ï‚· the value of the service to the customer and users
ï‚· measurable value of the service to growing the business
ï‚· processes and business models
ï‚· context and market environment
Technical change management including:
ï‚· risk
ï‚· impact
ï‚· configuration
ï‚· document
ï‚· request for change
ï‚· roll back planning
ï‚· reproducibility
ï‚· traceability
Examples of how organisations respond to change, why change is needed, and change management procedures, such as, New Driver Licensing Online System, NHS e-Referral Service (e-RS), Crown court digital case system, AI banking solutions provided by traditional banking services preparing for change, managing change and reinforcing change, relevant to Digital in a range of contexts:
ï‚· legal
ï‚· regulatory
ï‚· political
ï‚· economic
ï‚· social
ï‚· technological
ï‚· environmental
Understand the significance of customer needs, including:
ï‚· customer issues
ï‚· pain points
ï‚· business value
ï‚· brand awareness
ï‚· cultural awareness/ diversity
ï‚· accessibility
ï‚· internal/ external audience
ï‚· level of technical knowledge
ï‚· profile
Understand the risks in business context, including:
ï‚· privacy
ï‚· non-compliance
ï‚· audience exclusion
ï‚· resilience
ï‚· security
Examples of codes of conduct, implications of hacking and non-compliance, a working understanding of putting values into practice e.g. Google code of conduct