Week 4

3.4 Understand the factors of bias and be able to identify bias when

using sources of knowledge in a specific digital support content

• Types of conscious and unconscious bias:

o author/propriety bias – unweighted opinions of the author

or owner

o confirmation bias – sources support a predetermined assumption

o selection bias – selection of sources that meets specific criteria

o cultural bias – implicit assumptions based on societal norms.

• Indicators of bias within sources:

o partiality

o prejudice

o omission.

• Bias reduction:

o based on fact/evidence

o inclusive approach:

– full representation of demographics

– objectivity.

• Identify bias:

o identify the types of bias (for example, confirmation, unconscious)

o identify the indicators of bias within the source

o explain clearly and concisely how bias has been created within

the source

o explain clearly and concisely how bias can be avoided within

sources.

Last Updated
2025-06-05 14:27:29